It took Microsoft only about a week to respond to great press Google was receiving in May about its culture of research and innovation. The Redmond software behemoth quickly mobilized its research and development folks to do show-and-tells with trade...
continue reading »
With various regulatory bodies forcing political campaigns to play nicer in traditional media, the Internet is fast becoming the home for attack ads and, now, odd allusions to Adolph Hitler. The George W. Bush re-election campaign put together a video...
continue reading »
The Child Online Protection Act that has been overturned in various courts for being too broadly restrictive of speech, may finally face a final verdict when the U.S. Supreme Court announces its decision Monday on whether or not it passes...
continue reading »
Publicis's media department released a study showing that digital video recorders (DVRs) are reducing television ad viewing by two percent. That translates into about $1.2 billion of wasted ad spending by TV marketers. With 3.5 million U.S. television households time-shifting...
continue reading »
Massive ad agency Grey contacted brokers to consider putting itself up for sale. The number seven worldwide billing agency is know as one of the most stable firms, with several large and steady clients, as well as one of the...
continue reading »
PayPal's payment system will now offer a credit function, acting much like a credit card. The account will offer online purchasers (at sites that already accept PayPal) deferred interest for up to a year for purchases exceeding $199. CNET reports....
continue reading »
Yahoo is beginning to make alternative suggestions after people conduct a search, offering similar and related keywords. Yahoo users clicking on the "all suggestions" link will get an exhaustive full page of potential searches. Search Engine Lowdown reports....
continue reading »
CommonHealth, a WPP healthcare marketing specialist firm announced it will launch Qi Interactive, a full-service online shop concentrating on the pharmaceutical and healthcare markets. The firm plans to offer multimedia, web, planning, research and sales training services. AdWeek reports....
continue reading »
Overture plans to announce the introduction of Local Match today, its answer to Google's locally targeted paid search. Advertisers will be able to limit their paid search listings appearances to those people within a 20-mile to 100-mile distance to a...
continue reading »
While China seemed to bend by suspending the very long prison term of a democracy advocate for writing about free elections, the single-party state continues to build up a large force of Internet snoops and investigators, numbering as many as...
continue reading »
BBC Worldwide, the commercial consumer arm of the BBC, launched "BBC Motion Gallery," making footage from the BBC and CBS News archives available online for the first time. Media professionals from across the globe will be able to use the...
continue reading »
The judge that mistakenly allowed OptInRealBig's initial injunction against SpamCop and then reversed herself hours later has now formally turned down the "mass emailing" company's request to grant an injunction preventing SpamCop from telling its subscribers which email senders have...
continue reading »
Bill Gates told the media Monday that July would be a big month for releasing new Microsoft search technologies, which will initially take the form of a new format. The new back-end engine won't change until later in the year....
continue reading »
The second week in June saw online retail sales increase by 12 percent, to just over $1 billion, according to comScore. The increase marks a return to symbolic billion dollar levels that have been the rule for 2004, with the...
continue reading »
Bob Jeffrey, chief of J. Walter Thompson, the largest U.S. agency by revenues, said that network television buying may decrease radically in the next five years, perhaps by as much as half. Jeffrey was in Cannes at the time he...
continue reading »
The second new interactive agency popped up in as many days, with four executives from FCB and McCann-Erickson shops joining together to create o2kl. The New York-based agency is starting off with Cendant Mortgage and several as yet undisclosed clients....
continue reading »
