Burger King Site Shows Little for Viral Efforts

Burger King viral marketing efforts in April and May provided spiked site visit figures, but failed to generally lift online interest in the Burger King brand. In fact, relative to arch-competitor McDonald's, Burger King's share of visits declined through the... continue reading »

Adware Firms Disclosure Policies Vary Greatly

Pamela Parker took readers on a tour of her hard drive, revealing how different adware firms require different levels of notice, disclosure and confirmation before they twiddle with ActiveX controls, move in and start rearranging the hard drive furniture. Some... continue reading »

House Committee Approves SPY Act

The SPY Act anti-spyware bill passed through its congressional committee yesterday after the software and ISP industries successfully tacked on a few amendments absolving them of responsibilities and liabilities. The House now may schedule a vote on the bill. The... continue reading »

Catalog Used as Ad for Site

Backcountry.com sends out a catalog, but it doesn't take mail orders. The catalog is effectively and advertisement for its website. Readers can also use the telephone to order camping equipment from the retailer, but the cataloging effort remains a marketing... continue reading »

Online Creative Stinks

Revolution Magazine is fed up with online creative. An editorial railed against the ads that all tend to look alike. One reason cited is the fact that advertisers are stuck in a pattern of spending only a small portion of... continue reading »

Alleged Google Extortionist Indicted

The man arrested for allegedly trying to extort Google into paying him $150,000 - in exchange for not selling to spammers software he wrote that would create many fraudulent clicks on paid search listings - found himself indicted on Wednesday... continue reading »

Brits to Archive U.K. Sites

The British Library wants to add U.K. websites to its impressive holdings, which include a Shakespeare First Folio, a couple Gutenberg Bibles, and now, TheRegister.co.uk. The library announced its intention to annually archive a snapshot of about 6,000 British sites,... continue reading »

Economist Reviews State of the Ad Markets

The Economist published a state-of-the-advertising review, showing the changing media consumption habits of the U.S. population and trying to draw a connection between that and advertising spending trends. Clutter is becoming a serious liability to weakly-targeted media. The upshot: a... continue reading »