The 2004 upfront television buying season proved revealing. It appears that the upfront process itself isn't broken, but rather that the largest ad agencies have so committed themselves to an extremely heavy TV emphasis that they've lost the ability to...
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Google made more financial filings, most designed to give broad disclosures so as to prevent future shareholder lawsuits. Among the "kitchen sink" tidbits:
- The Overture patent lawsuit is fleshed out a little, indicating wide potential effect
- Government regulation may...
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Privacy International (PI) said Gmail is on track to win one of its not-very-coveted Big Brother awards, a trophy given to people, companies or governments that do the most to pose a threat to privacy. PI said in a release...
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Microsoft seems to be following, in a slightly stingier way, the footsteps of Google and Yahoo in giving Hotmail users more free disk space. Google's new Gmail service gives users a gigabyte of free storage - or about 500 times...
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Wireless advertising is finally getting some mainstream play in the U.S., with Kellogg's and McDonald's both bowing efforts. The new wireless efforts carefully avoid the use of uninvited messages. The companies are instead using the wireless component to allow customers...
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Merrill Lynch research analyst Lauren Rich Fine revised upward her prediction for U.S. advertising revenue growth in 2004 from 6 percent to 6.6 percent. That would be the highest growth rate since 2000. MediaPost reports....
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Spam is enough of a headache for the sighted, but it's driving some blind people off of email altogether. Where sighted individuals can quickly scan subject lines for the diamonds in the rough, the blind must listen to long lists...
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Just when the market thought that eBay was being sued every which way, Tiffany & Co. proved it wrong, inventing a novel claim: that eBay is at fault for the fact that much Tiffany product sold by users of the...
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People can sell their Gmail accounts, auction them, trade them for odd (very odd, it seems) services, and now, thanks to a couple bloggers, donate them to soldiers serving overseas. The sites, GmailForTheTroops and Gmail4Troops, ask people with extra invites...
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Winning the award for most self-serving research study of the quarter, FIND/SVP announced that the poor quality of consumer search engine results cost businesses $31 billion in wasted time. Find/SVP announced the study along with its launch of its new...
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