Online retailers are moving spending from offline to online, especially search engine marketing and email marketing, according to Heather Dougherty, an analyst for Nielsen//NetRatings. But it gets a little more complicated than just shifting dollars. E-tailers are finding that they...
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Tivo users, finding themselves with Internet-like powers over their television content, are using it in surprising, sometimes innovative ways - which have implications for both television and online advertising. About two out of five Tivo users skip all commercials, according...
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While Yahoo announced some months ago that its enterprise software division was closing, it had continued to sell an enterprise-class instant messaging product to companies. The division, dating back to 2000, was to provide corporate portals, search and communications software....
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Scott Richter, self-described "Spam King," has been asked by Hormel - maker of the protein-in-a-tin wartime expediency that became a popular snack - to stop using its trademark for a line of clothing. The novelty spam clothes allegedly included panties...
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Microsoft announced it will partner with a few creative boutiques to create a "MSN Creative Connection Program," where agency creatives will be allowed to create new campaigns for whichever client they deem most suited. MSN will then run the efforts...
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Bluestreak's new IonView product sits on top of the ad serving company's ad management system - or that of other firms - to let marketers see comprehensive results of campaigns across banner, rich media, email, affiliate and search marketing efforts....
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A joint venture by three research and technology companies launched Find.com, a business search engine that hopes to provide results with a greater perceived credibility to corporate searchers. FIND/SVP, Empire Media and TripleHop Technologies banded together to provide a search...
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The House Energy and Commerce subcommittee approved an anti-spyware bill that would make illegal the forced installation of software without user awareness or permission and allow penalties of up to $3 million. H.R. 2929 would also ban the recording of...
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Efficient Frontier, a new search engine marketing performance prediction firm launched today. CEO and former Yahoo corporate development head Ellen Siminoff said the company would use Wall Street analytical methods to predict paid search success. CNET reports....
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Google released a new service that lets sites add their own search capabilities and get paid for traffic sent through the Google engine. Google WebSearch allows sites to syndicate the search engine and earn a percentage of paid search revenues...
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