Research firm Hitwise reported that Coca-Cola's new C2 campaign, promoting the new "low carb" version of Coke had spectacular web results in the past few days, resulting directly from roadblock buys made on MSN and Yahoo, where the creative took...
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TNS Media Intelligence predicts that 2004 will see big ad gains across the board, with Internet advertising leading the pack again, this time racking up spending increases of about 16 percent. The general advertising market was pegged to grow about...
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Early reports are surfacing about a spyware program that sneakily changes Google results for those with infected web browsers. The uninvited software appears to change or replace the display of search results, sticking in additional listings as though they were...
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AOL, which has been throwing pop-up ads at its instant messaging users, will limit the pop-ups to after 7 p.m. in hopes of avoiding the workday. "We find that users at work find them particularly annoying," AOL official Ruth Sarfaty...
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A California production house started TheSpecSpot, a place for people to add their own commercial ideas and executions, and rate those of others. Adland reports....
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There's behavioral targeting, and then there's behavioral targeting. Or, as Tacoda CEO Dave Morgan writes, there's behavioral targeting, and then there's contextual targeting dressed up to look like behavioral targeting. Morgan fears that low-scrutiny methods of creating behavioral segments by...
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For all the harping on the inefficiencies of television relative to online media, new examples keep cropping up to remind marketers: TV advertising works well for online marketers when integrated well. eDiets is just the latest example of a dot-com...
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Online newsletters doubled to about 5,000 this year, according to Oxbridge Communications. Most of those newsletters are offered both in print and online format. Oxbridge, which publishes The Standard Periodical Directory, said that magazines and offline newsletters were driving the...
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Reed Freeman, chief privacy officer of Claria, spoke to an iMedia conference in May, shedding light on 12 major Can-Spam Act issues that have been causing confusion. The iMedia piece (linked on the page below) provides a speech transcript....
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MarketingVOX is looking for two or three additional people to help cover the upcoming Chicago Ad:Tech conference (July 12-13) for its AdTechBlog. Candidates should have both industry and writing experience, tolerance enough for several after-parties in a row and, optimally,...
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