A Burst and MediaPost survey shows that the average web surfer knows that there are several types of technologies and companies involved in delivering ads. About three quarters reported knowing that it was likely information was being harvested on how...
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Jim Hanas posted pages to his blog from a Nielsen workbook given out to Peoplemeter homes in order to indoctrinate children to use the device to mark when they're watching, and who is watching. The workbook is truly - if...
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Yet another firm that sells spam solutions is claiming a study that shows the Can-Spam Act isn't working very well. But this one shows an interesting trend. Where about three percent of messages were Can-Spam compliant in April, only about...
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Contrary to stated intentions (although quite consistent with the predictions of media cynics), the large TV buyers handed themselves another big loss, giving price increases to the TV networks in the annual upfront negotiations, even in the face of yet-smaller...
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For the first time in 2004, a week of e-commerce both went flat relative to the year before and sunk below the $1 billion per week line. Signals started coming last week, when figures showed a distinct diversion from the...
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eWeek publishes Ironport's compilation of the top ten spammers, providing New York Times Best Sellers List-like tracking for which senders seem to be on the rise or fall. This week, as last, Peak Speed Communications beat all comers to claim...
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Yahoo, clearly worried that Google's new offer - even if still in beta - may take marketshare in the free email category, upped its free storage to 100 megabytes, about 10 percent of what Google's Gmail service provides. Yahoo used...
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Glomming a "Web Accelerator" onto its pop-up blocking feature, AOL's Netscape ISP will make users pay $5 a month for the two features. Spam blocking and virus scanning will add another $1 a month each. The introduction of a monthly...
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Leading Chinese search firm Baidu.com announced that Google took a non-controlling stake in the company. The Chinese government has made it next to impossible for many web firms to do business in the country without first acquiring a local partner....
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Bowing a new site in the under-served Middle East marketing community Strategiy.com launched a vertical news portal for both traditional and online marketing executives. CEO Farhat Rana said she believes the time is right because the market "has witnessed a...
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