True Value Uses Web for Loyalty Program

Small bricks and mortar retailers are beginning to find significant web marketing opportunities. True Value, a cooperative of more than 5,000 local hardware stores, is bringing a web loyalty program to participating locations. The frequent flyer mile-like program keeps track... continue reading »

U.S. Army Reviews Account

The U.S. Army is putting its $200 million account up for review, as it must do periodically both by law and regulation. Leo Burnett currently handles the duties. Agencies hoping to take advantage of the review should be cautioned that... continue reading »

Ask Jeeves Tests Site Previews in Listings

Ask Jeeves tested a feature that would have allowed searchers to preview a thumbnail image of sites listed in search results. ClickZ reports that Andy Beal, editor of Search Engine Lowdown, noticed that his own site had a little pair... continue reading »

Demographics Affecting Paid Search Results

Fred Marckini goes into greater detail about a study iProspect did with WebSurveyor on organic and paid search marketing. It found that natural search results were deemed the most relevant by users, but that the choice depended on both search... continue reading »

AOL Offers Conferencing Through AIM

AOL plans to offer paid web conferencing and telephone conferencing that can be triggered off of its AIM instant messaging platform. The move puts the AOL service into a more relevant positioning to business audiences and could provide for the... continue reading »

Some Social Networks Looking for Subs, Some for Ads

Social networking companies, their investors and related analysts are all claiming that social networks have business models and that, no, all the venture capital money and free drinks in San Francisco doesn't mean the bubble is back. Some of the... continue reading »

Blog Reader Poll Surprises: Attractive Demos

A poll of self-selected bloggers showed that the blog audience might not be so dismal as many advertisers feared. The study, conducted by Blogads, showed that 61 percent of those responding reported being over 30 years old and nearly two... continue reading »

Behavioral Targeting Seen as News, Slightly 'Creepy'

The popular press is waking up to behavioral targeting, partly because of the potential news story of other networks - like Tacoda's planned effort - horning in on the billions of dollars Google and Overture are projected to make and... continue reading »