ClickZ: The Rise of the Game Titans
The video games have the numbers, having reached 40 million households. People certainly spend enough time with them, enough so that it cuts into TV viewing and, heaven forbid, Internet surfing. Ad agencies are...
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The travel advertising sector is forever changed, now that airlines can post last minute fairs and save money by reaching better targeted people online, rather than running expensive placements in big city newspapers. The human travel agents who once helped...
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News Corp dumped Google for Overture on its News Interactive sites, the largest Australian online media network. The real blow may come from the comments spinning the switch as a move made necessary by disorganization at Google, with the News...
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Ask Jeeves, still on an acquisitions tear, said it would buy Tukaroo, a company that makes on off-the-browser search utility and file management application. Ask Jeeves just announced earlier this week that it would be raising about $400 million to...
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Claria launched a new lawsuit against retailer L.L. Bean, charging that the outdoor gear seller's own suit against Claria's advertisers is a deliberate act of interference with its business. The suit also charges L.L. Bean of disparaging Claria and conspiring...
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While reported as related events in much of the trade press, Tivo's development of Internet connectivity probably remains unlinked to DirecTV's just-announced divestment of its Tivo holdings. DirecTV has been Tivo's biggest business partner, providing distribution for the majority of...
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The calloused, invisible hand of Adam Smith is slapping down the price of a black market Gmail account, as Google starts inviting more free email users. Trades of the service - first limited to about 1,000 users - were fetching...
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As British newspapers only recently embraced websites as a potentially lucrative distribution medium, The Times of London is finally appointing its first marketing manager for Times Online. Simon Christy will take the reigns, coming previously from a web hosting firm,...
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MediaPost interviewed a Range Online Media executive to find out just which search engine optimization strategies are considered forbidden by the big search engines, potentially leading to a company's blacklisting. Director of Search Engine Optimization Anthony Muller laid out five...
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The Direct Marketing Association (DMA) recommended that telemarketers and email marketers avoid contacting people during Friday's scheduled ceremonies for the late President Ronald Reagan. Probably most worrying to the DMA are the already proliferating Reagan-oriented offers and products, like videos...
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An eMarketer and WebTrends conducted at the recent San Francisco Ad:Tech showed that about a third of those responding said they spent more than 40 percent of their ad budgets online. About a quarter allotted less than six percent. Of...
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Michael Bassik, an executive with a firm that handles presidential contender John Kerry's online campaigns was allegedly stabbed in New York this past weekend and has been in the hospital since, requiring surgery to his spleen and diaphragm. A co-worker...
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Uh oh. Automakers have gotten the viral bug. Viral marketing, meet Detroit creative sensibilities. AutoWeek covered the now widespread phenomenon of carmakers trying to get free exposure by deliberately leaking out sometimes controversial spots, parodies and mockumentaries. It's becoming institutionalized,...
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Microsoft sued a new batch of alleged spammers, claiming they attempted to hide their tracks with false information. This makes for a total of 80 lawsuits lodged worldwide since July, with most of those filed in the U.S. Microsoft said...
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