Call them pop-ups ads for food. Procter & Gamble-owned Pringles teamed with Hasbro to spray tasty ad messages on Pringles' signature potato chips, with ads surely to follow. Adland points out that this is by no means new, citing several...
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DoubleClick is rearranging the sales force in Europe to try to stave off new innovations coming on the buy side from Atlas DMT and Bluestreak as well as reinvigorated competition coming from the sell side in the form of Accipiter...
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Ask Jeeves plans a very large offering of up to $400 million, proceeds to be used for potential acquisitions, as well as the standard rigmarole of general corporate purposes. Ask Jeeves recently became the fourth "major" in the eyes of...
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A Keynote Systems study shows that video streaming works much better now than it did a few years ago, with little latency and almost constant uptime. Almost all of the video producers surveyed, including the largest network and cable news...
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Domain names have proliferated to the extent that there is a domain name for every 100 people on earth. Lest people think that the heyday of domain prospecting, with speculators registering names in greedy hopes that someone would come along...
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Kia put the creative portion of its $270 million account into review, although it said it would reserve a spot in the final round for ampersand-challenged incumbent davidandgoliath. The discount carmaker has embraced the web to a greater extent than...
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A British agency has been producing online rating points data experimentally for the past six months for its own clients and yesterday announced hopes to introduce the metric as a new standard for publishers. The firm, i-Level, said it uses...
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Online marketers thought in the beginning that all the research numbers would start to converge together eventually, as research panels got larger and more accurate. Different sources were supposed to reveal the same common truth. It ain't so. Nielsen's 8.2...
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Atom, the syndication format built to improve on and compete with the more ubiquitous RSS standard, may soon suffer a blow to its adoption momentum. In April Google stopped supporting RSS for new users in an effort to boost adoption...
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Software creator Robert Savage, taken by sim games like SimCity, got the idea of creating a sim's-eye view of website traffic for log analysis. The more he thought about it, the more it made sense, with branded busses representing the...
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