A Pittsburgh paper produced the best-yet summary of issues facing pop-up advertising, bringing up the fact that the Internet Advertising Bureau (IAB) is in the midst of its comment period for voluntary guidelines on pop-ups. The IAB let loose its...
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British e-commerce technology performed appallingly in April, according to a U.K-based web applications testing firm. SciVisum studied more than 50 U.K. sites, finding that sites failed to add an item into an online shopping cart one to five times per...
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A research report indicates that women turn to technology and technology careers less often then men because of a persistent "geeky" image. The study, which followed women in five European countries, found that women felt as though they would not...
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For all the hubbub about the dominance of search on the web, porn remains the most trafficked online destination, accounting for almost one in five visits, according to Hitwise. The imbalance - with about 19 percent of traffic headed to...
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British ad firm Profero created an online campaign for Lufthansa, to go with the airline's existing outdoor campaign from mega firm McCann Erickson. Profero created the spots - mostly skyscrapers - and conducted the buying and planning. The promotion will...
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European media buyers are demanding independent industry standard metrics to justify their online buying investments, according to a new study sponsored by web traffic auditing firm ABC Electronic. According to the study, conducted by Benchmark, 90 percent of media buyers...
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Against the rising tide of almost all e-commerce firms experiencing increased revenues, if not profits, J. Crew stubbornly continues to wallow in worsening losses. Internet sales dropped abruptly by 43 percent, to $21 million. General revenues fell only 9.3 percent....
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In an interesting juxtaposition of Google stories, The New York Times reports that Google's culture nourishes and is nourished by the hyper-educated, lofty and sometimes monomaniacal personalities of PhD's, while the San Francisco Chronicle reports exhaustively on the search giant's...
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In a piece that otherwise rehashes the white hat adware debate (is it contextual advertising, or is it unfair infringement?), DM News drops in the fact that direct marketer eDiets is suing its ad agency Soho Digital for having conducted...
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ValueClick upgraded its Search123 search management interface, adding in features like sub-accounts, integrated tracking and a competitive clickthrough rate meter. The Search123 engine and ad platform was acquired by ValueClick about a year ago for only about $5 million. The...
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Eyeblaster released today its VideoClip format, a rich media creative unit that allows advertisers to slip in video commercials before, after or even in between other video streams. Most of the other video ad units focus on separate units that...
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It was apparently too tempting to pass up. Yahoo started its own AdWords campaign on Google, advertising on the keyword "RSS" with a link that leads to an RSS resource page on its site. There, most of the links, as...
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