Much of the decline in email clickthrough rates may have more to do with amateurish email mistakes than it does with declining effectiveness. Bill McCloskey points out specific format errors, compliance errors and redirect errors, all of which he sees...
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As ad spending across the board rose ten percent in the first quarter, TNS Media Intelligence/CMR reported online spending rose a whopping 28 percent to $1.9 billion. These figures expand the difference seen between the CMR numbers and those reported...
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Bryan Eisenberg, in a column complaining about companies that don't know their own site's conversion rate, revealed benchmark rates seen in various industries. The numbers, from web analytics firm Fireclick - recently purchased by Digital River - show catalogers winning...
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Sports retailer HockeyGiant detailed to Internet Retailer how it managed to optimize its paid search campaign on Overture, increasing transaction rates while it kept paid listings costs roughly even. The new Overture Conversion Counter tool made the optimization possible. Through...
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A British panel of media owners and agency people at least partially blamed lame creative for creating an environment in which online advertising remains an afterthought for most marketers. An AOL UK representative pointed out the harsh fact that "Online...
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Pop-up blockers are losing the arms race, with pop-ups effectively blocking the blockers. As many as 30 percent of internet users currently use pop-up blockers, and Microsoft's upcoming Internet Explorer release is set to both include a blocker and have...
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Sun's old saw "The network is the computer" seems to be coming true, even if Sun itself didn't manage to be the company bringing it to us. That said, you better darned well back it up, because network services holding...
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WhenU's founders are reportedly looking to get out, seeking a deal that would pay them about $30 million and add another $20 million in working capital for the adware firm. WhenU distributes software like BearShare for free in return for...
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Tech marketers tend not to measure their return on investment for marketing, according to a new study by the Chief Marketing Officer Council. Four out of five companies completely lacked the systems necessary to measure the impact of marketing efforts,...
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The "hunk" in a fake Absolut ad shown in an HBO Sex in the City episode last summer is suing the real Absolut company for what he alleges is an improper adoption of the ad as a real marketing...
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Gawker created a site for Nike, entering the market for custom publishing and lending its bloggy credentials to the shoe purveyor. The Art of Speed site, served on Gawker's domain, showcases 15 film makers' interpretation of speed and adds a...
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