There's a new opt-in ad network in town, and it aims to hand control of marketing over to consumers. Dotomi launched Direct Messaging, which provides opt-in, on-page banner advertising tying a marketer and its customer database to viewers that join...
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DoubleClick and AtlasDMT have both added search keyword bid management tools to their ad serving product suites, making marketing return on investment a more apples-to-apples comparison when looking across display advertising, email marketing (also included) and paid search. The development...
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Google updated its internal corporate search product today, releasing a version that can index up to 1.5 million documents and 300 queries per minute, about five times the speed the earlier version boasted. The enterprise product cannot take advantage of...
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BPA International will change its name to BPA Worldwide after nagging fears that some markets use the word "international" to mean "foreign," rather than to imply the company operates across many countries. BPA, a non-profit, competes in an ancient rivalry...
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Emerging Audit's email audit tool was selected by VentureDirect to provide assurance for clients that its XactMail Opt-in E-mail Network is delivering as promised. Oddly, in a marketing landscape in which email marketing is the most distrusted form, until recently...
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Pay TV firm The Hallmark Channel (yes, the Brits have to pay to see Judging Amy and Touched by an Angel, the poor souls) launched a viral campaign helped along by digital agency Skive. The channel's email database is getting...
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A smack-talking Microsoft vice president gave faint praise to Google at an investors conference, calling the search giant an admirable one-trick pony. MSN vice president Yusuf Mehdi said that once Google started expanding into related markets, it would find the...
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E-commerce was up for the week ending May 16, but not much relative to the blazing pace set in the last few months. Online sales for the week ending May 16 grew to $1.08 billion, up 13 percent from the...
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eHarmony.com, high on a PR buzz about its patent on a certain form of match making and pushed by a $10 million ad campaign, now accounts for 38 percent of online dating industry revenues, according to comScore. While Hitwise reports...
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Fraud from international customers is so rampant that only about six in ten e-commerce companies accept non-domestic transactions, according to a CyberSource study. Only an additional five percent plan on starting to accept international transactions in the future. Additional factors...
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Media account turnover increased last month versus April, but continues to be lower relative to last year. $680 million of media billings shifted agencies in May, down by almost a third from 2003 and about half from 2002. Big account...
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Danny Sullivan laments the lack of guts search engine companies are showing in banning search engine optimization "cheaters," but failing to warn the public which brands and service firms have been so punished. After a concise description of what constitutes...
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