Forrester reports that 2003 saw online retail sales grow past the $100 billion mark, to $114 billion, growing an amazing 51 percent and comprising 5.4 percent of all American sales. The study also showed e-tailers reporting operating margins of about...
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Horrified to hear that one in five U.K. direct mail pieces falls is addressed to a previous occupant, the Direct Marketing Association, in conjunction with environmental group PlanetArk, released a new website that allows people to get such mailings stopped....
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Planning for an upcoming "Advertising Week" in September, the National Television Academy of Arts and Sciences has been forced to downscale and then cancel its Advertising Awards for Excellence program. Seeing paltry entries, the Academy decided against renaming the program...
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Joining the large and unruly pantheon of advertising media and methods, viral marketing now has its own trade group. The Viral & Buzz Marketing Association (VBMA, pronounced v-aye-b-ma) launched with founding members from several European and Commonwealth countries. The group...
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Ad Age put together a decent review of the battle against clutter, with some cities becoming so stifled with guerilla marketers, outdoor advertising and street hawkers that a simple walk outdoors can be akin to surfing on AOL. Consumers and...
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B-to-B magazine publishers are the latest group to see threat from the Google giant. At the recent annual American Business Media conference, IDG CEO Pat Kenealy advised attendees that Google should be considered a real threat to their business model...
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Bloggers are starting to run paid search advertising to promote their sites. As bloggers slowly begin to run ads and gain revenues, the big can get bigger by turning revenues back into traffic investments. Some commentators noted that it can...
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Wanadoo found that the cure for the common TV habit just might be putting broadband in the household. Monitoring changed media habits for those getting fast Internet access, Wanadoo found that the biggest change was two hours less of TV...
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Red Lobster chose Real Branding for its interactive advertising duties. The San Francisco shop, winning a nation-wide review, is charged with an all-you-can-eat assortment of web development, media planning and creative duties. The responsibilities shouldn't be too hard for the...
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A quarterly study put out by DoubleClick shows that email delivery rates and click rates have remained stable, but that revenue per email sent declined by about a 17 percent over the same quarter last year. The results can be...
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