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June 1st, 2004
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DMA Site Reduces 'Junk' in JunkmailHorrified to hear that one in five U.K. direct mail pieces falls is addressed to a previous occupant,...Mediocre Excellence Awards CancelledPlanning for an upcoming "Advertising Week" in September, the National Television Academy of Arts and Sciences has been...Viral Ad Group Launches AssociationJoining the large and unruly pantheon of advertising media and methods, viral marketing now has its own trade...Clutter Reaches Tipping Point, Causes RevoltsAd Age put together a decent review of the battle against clutter, with some cities becoming so stifled...Google Threatens B-to-B PublishersB-to-B magazine publishers are the latest group to see threat from the Google giant. At the recent annual...Bloggers Start Running AdsBloggers are starting to run paid search advertising to promote their sites. As bloggers slowly begin to run...Broadband Erodes TV UseWanadoo found that the cure for the common TV habit just might be putting broadband in the household....Red Lobster to Real BrandingRed Lobster chose Real Branding for its interactive advertising duties. The San Francisco shop, winning a nation-wide review,...DoubleClick Reports Lowered Rev per EmailA quarterly study put out by DoubleClick shows that email delivery rates and click rates have remained stable,... |