Dealing with the spaghetti of an operating system still using code written in the 1980s, Microsoft is proving...
ZDNet reports a careful but confident optimism pervading the online ad industry, interviewing major players and finding high...
Internet phone company Vonage just launched a behavioral advertising campaign that segments messages and offers based on what...
Steve Rubel's blog notes that eWeek started running ads in its RSS feed using DoubleClick redirects. eWeek uses...
The digital division of Cline, Davis & Mann changed its name from the early-80's-sounding cdmi_media - which harkened...
More than half of online shoppers now start out at an aggregator site of some sort, whether it...
An Ad Age poll of agencies shows that revenues paid for interactive marketing services rose, with online marketing...
American Airlines and its TM agency - formerly Temerlin McClain - discovered that online media was the most...
DoubleClick today announced it will purchase Performics, a search engine marketing management company, for $58 million to $65...
Google is set to announce a Jumpstart program, where it will provide search engine marketing guidance to business...
Unicast will offer an improved version of its Video Commercial in Mid-June, enabling the video to also include...
Joseph Jaffe started a marketing consultancy named jaffe, L.L.C., offering a wide variety of marketing services, ranging from...
Internet Retailer noticed the trend of small businesses beginning to make hay with the advent of online wholesaling....
Lycos announced it too will offer a gigabyte of storage with its email service, joining in the avalanche...
L.L. Bean launched a lawsuit against four of adware firm Claria's advertisers, claiming trademark infringement. The four defendants...
The American Teleservices Association (ATA) made good its threat to take its failed appeals of the Do-Not-Call Registry...
The Dutch man accused of duping gullible investors into buying about $3 million worth of fake Google stock...
Search engine optimization (SEO) is a fine balance between organizing a site so that it is extremely search...
Bigfoot Interactive reports that click rates are rising rapidly in email marketing and that more of these emails...
Yahoo tonight announced the introduction of its DomainKeys anti-spam standard. The giant web portal hopes to help drive...
Tom Hespos cites on his blog McDonald's new I-Am-Asian site as an example of patronizing corporate happy talk...
A Hollywood Reporter look at Tivo's ad offerings shows the beginnings of a useful business model, but the...
Geico joined the trademark lawsuit brigade against search engine companies, suing both Overture and Google for allowing advertisers...
Meant to be a quaint piece on farms and farmers on the web, USA Today added further evidence...
The MSN butterflies are at it again, flitting about TV upfront negotiation locations in New York City. The...
Just when analysts seemed to start to discount the threat Microsoft brings to the search game, Google is...
On the advertising front, Republicans are burying Democrats, showing 113 million measured online ad impressions to the Democrat's...
The ad network is back in style, especially as newly popular forms of targeting require the amalgamation of...
As free email providers play partial catch-up with Google's Gmail offer of a cool gigabyte, the search giant...
Google, clearly having given ad supported software much thought, came out with what it defines as proper behavior...
Neiman Marcus lost its trademark appeal to prevent the anti-fur group Fund for Animals from using a similar...
While their lawyers are getting along, happily targeting and suing spammers together, the technical staff at Yahoo, Microsoft...
Almost two out of three newspaper and local TV sites are profitable, according to Borrell Associates, which compiled...
It appears the Brightmail IPO may be put on permanent hold, as Symantec announced it will buy the...
Finding traffic under cushions
Online promotions, viral marketing and just plain lucky alignments of content drove a bunch of...
Compared to the same week last year, online retail spending went up 19 percent to $1.07 billion for...
In what will likely turn out to be the real battle between big name sites in Utah and...
Yahoo's Overture division is setting its sights on the enormous direct marketing market that exists already, rather than...
Reversing a downward trend, and corroborating research announced just two days ago by another firm, Digital Impact reported...
Anti-spyware bills advanced in both the California Senate and Assembly, amended to remove no-go propositions, such as banning...
Even as Yahoo's Overture targets direct marketers for its biggest mid-term growth potential, Yahoo's flagship portal brand sees...
BBDO’s Detroit office will cut staff by about 100 people. An agency representative said that the cuts were...
Outgoing Federal Trade Commission (FTC) chairman Timothy Muris put together a task force of law enforcement officials from...
MediaPost: West Coast Interactive Group Poised To Make Its Debut At AdTech-San Francisco
The San Francisco-based Bay Area Interactive...
The San Francisco AdTech Conference will begin Monday, and MarketingVOX will be providing wall-to-wall coverage of the sessions,...
The FBI told Congress that it plans to use the Can-Spam Act, along with other existing laws, to...
A new email tracking service may strain the limits of many email users' tolerance for creepy user data...
CBS SportsLine.com is exploring new financial and ownership alternatives in an effort to address its terrible stock price...
The Daily Press reviewed the Ford Sportka viral ad controversy, adding some light as to the responses and...
Ford and AOL together launched a Hispanic small business portal in an effort to reach an other wise...
