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May 2004
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AdSense 'Smart Pricing' Brings Back Contextual BuyersKevin Lee points out a new observation about changes to Google's AdSense program as well as a search...WhenU Intros 'Product Placement' PlatformWhenU today launched a new platform that lets pop-ups appear without the extra browser window. Ads can appear...Dotglu Goes to the DogsKirshembaum Bond & Partners' online group Dotglu landed two KBP clients, Kao Brands Co. and Hartz Mountain Co....Another Way for Viral Marketing to Go Awry: LamenessSchick decided to use a viral marketing video spot to get the message out to hairy Canadians that...Top Ten Net CPG Advertisers SurpriseNielsen's AdRelevance reports that the most commonly seen consumer goods advertisers on the web include many names that...Google Updates Blogger, FinallyGoogle finally updated the Blogger program it acquired with Pyra labs more than a year ago. In that...Google Makes Defensive Gmail ExplanationGoogle in its "a few words about privacy and Gmail" page added a note in an effort to...PDA Advertising Successful, OverlookedYou might think everyone on the planet has a PDA, but alas, that isn't true. "Only" seven percent...Google Working on Keyword List MakerGoogle is preparing to launch a complementary technology to its contextual ad program, an engine that will determine...SuperPages Adds Self-ServiceVerizon's SuperPages joined the ranks of other major net publishers by adding self-service functions to its online listings....Net Subscription Revenues Up, but MixedSpending for subscriptions and other online content grew rapidly last year, but enormous gains in the dating category...Dixie Chick Boosts Site Stats with OffspringTalk about alternative marketing. Reversing a slide in site visits, the Dixie Chicks marked a 1,134 percent increase...Kerry Beats Bush on AmazonAmazon.com's application allowing site visitors to donate to political campaigns is running toward the Democrats, with about five...Agencies Sprout Interactive Groups InternationallyInteractive marketing has grown in international markets to such an extent that even the most ossified media firms...Study Shows Click Rates, Rich Media RisingA study of ads run through DoubleClick's serving system revealed a few interesting findings. Rich media ads increased...Judge Restrains SpamCop, Sets HearingSpamCop, the IronPort company that blacklists reported spammers, was barred by a federal court from sending complaints to...Google Starts Biz BlogRick Bruner points out Google's new blog that started up on Monday. Pyra founder-cum-Google program manager Evan Williams...Avenue A Names Ad Sales Expert to Head SearchAvenue A named an ad sales expert run its search engine marketing division. Rob Wilk comes most recently...Yahoo Compounds Google's Rank MistakeEver since Google made public (by putting a metering device on its toolbar) its PageRank scores for each...11 eBay Categories Turnover More than $1 BillionIf eBay were a country, its gross national product would be leaving Guatemala in the dust. The auction...Office Depot Saves with Online Invoicing, PaymentsOffice Depot was able to convert its corporate customers - 99 percent of whom did not indicate they...Reuters Adopts RSSReuters is adopting the Really Simple Syndication (RSS), giving a boost to the content distribution standard seen commonly...Canadian Ecommerce Grows in One CategoryCanadians are turning to domestic ecommerce sites finally, with spending growing about 20 percent in the last quarter...Earthlink: Lawsuits First Spam Defense, Tech to Come LaterWired interviewed Earthlink's chief privacy officer about whether or not its efforts to "sue the pants off spammers"...Political Ads May Spur Online Media DemandThe efficiency of message distribution and proven effectiveness in fundraising efforts will drive a record year for political...Judge Reverses Self on SpamCop RestraintEven before it went into effect, Judge Saundra Brown Armstrong dissolved her temporary retraining order against SpamCop on...Click Rates to Head Downward AgainThe reversal of the seemingly inexorable decline in clickthrough rates reported by DoubleClick yesterday is probably temporary. The...CBS Site Sweeps Past Other NetsCBS's "reality" show Survivor is asking viewers to vote on the web for their favorite contestant, who will...Do-Not-Call Father CannedThe Bush Administration announced a new Federal Trade Commission (FTC) chairman before the current one could even resign,...Microsoft Update to Target SpywareMicrosoft's planned update for a Windows XP will make at least five changes to thwart the inadvertent installation...VNU Launches Own Viral SpotTrade publisher VNU launched its own viral ad campaign, called "The man who thought he knew everything..." The...Gays More Susceptible to Online AdsGays are more affected by online advertising, according to a new Harris Interactive study. Gays are more likely...Eyewonder Bows 'VideoStitial'Eyewonder launched a new between-page TV commercial ad format it calls the VideoStitial. The form debuted on BusinessWeek...Bush Breaks Big Online CampaignThe campaign to re-elect President George W. Bush broke its first online efforts, scattering a large budget across...Coke Launches GPS Can PromotionThis Summer, Coke will randomly place 120 GPS- and cell phone-equipped Coke cans throughout their North American distribution....Judges Starting to Use Google Instead of LexisCNET documented several cases where judges used Google searches as support for decisions. Judges often must rule on...Google to Allow Banner AdsWhile not allowing them on its flagship Google site, the search giant is allowing banner ads into its...Yahoo Heads Off Gmail ThreatPlaying catch-up, Yahoo announced it will let its free email users have storage of up to 100 megabytes,...Filtering Canadians May Improve ROIA comScore study shows that Canadians are much less efficient advertising targets than Americans. The study shows that...Overture Hitches with Canadian PartnerOverture will partner with NetWorldMedia to expand its presence in Canada. NetWorldMedia generated about 120 million search queries...Goodby, NEC, Nike Win in One Show AwardsGoodby Silverstein & Partners too the most One Show Interactive Awards this week, winning for work on Discover...Yahoo to Provide Content as Well as Links to ContentYahoo executives pointed out several key differences between its business model and Google's to analysts during a special...How to Manage the Brand-Blog InteractionClickZ's Pam Parker wrote a how-to on how PR executives can manage the brand relative to the blogosphere....Northern Tool Case Study Shows Froogle Banes, BenefitsNorthern Tool provides an interesting case study for both the benefits and hassles of feeding data to comparative...Ask Jeeves to Get PersonalAsk Jeeves told investors it had a relatively unique opportunity to get more personal with its search results,...WhenU Dealt Search Engine Death SentenceYahoo and Google both gave pop-up purveyor WhenU a search engine death sentence, dropping links to the firms...Newspapers Taking Back Seat in Local Online AdsAs search engines get local and yellow pages sites improve their offerings, newspaper sites are beginning to take...Troy Trailer Promoted via Yahoo U.K.Yahoo's British division is promoting the new Troy movie, becoming the first U.K. site to use a full-length...Atlas to Sign New ClientsAtlas DMT, the online ad tools division of aQuantive, will announce the addition of several second-tier advertising clients... |