DM News: EBay Outlines Integrated Marketing Bid
At a direct marketing conference, an eBay representative outlines the auction giants marketing plans, explaining how it manages more than 100 individual campaigns a month, largely to its 100 million-strong user base. Not surprisingly,...
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SF Gate reviewed the revenue prospects of bloggers, relatively few of whom have put up ads on their sites. Those who have - whether it be through Google's AdSense program, BlogAds or another technology - find that revenues, like blog...
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New Zealand's $2 billion ad market throws only about $8 million to online advertising, less than half a percent, in a study of the top five Kiwi sites. The trend follows many other tertiary media markets, with low economies of...
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The British saw online retail spending rise even faster than that of their American cousins. The Brits saw spending hurtle to $4.4 billion, up 123 percent. Online grocery shopping seems to be fast becoming a U.K. staple, tripling in the...
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