When Calendars.com put its website inventory management in the hands of the marketing department, along with tools to manage what was promoted on the site, sales rose 80 percent. Most of the gain came from the ability to push in-stock...
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The Online Journalism review points to three or four prominent examples of instances where bloggers helped make major changes at large newspapers. Most famously, Robert Cox forced the New York Times to change its corrections policy in regards to columnists....
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Chrysler will launch a new microsite (not up yet) to go along with its integrated marketing efforts in the U.K. behind the new model of Voyager minivan. Steve Gray, Chrysler's British marketing director told Revolution that all-stops-pulled effort, ranging from...
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Shockingly, porn spammers are failing to comply completely with the new U.S. rule that requires them to label their messages with warnings such as "SEXUALLY-EXPLICIT:". Anti-spam firm Brightmail reports that in the two days after the rule took effect, only...
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Move over Gmail, Yahoo seems to be gunning to have the beta product most alarming to privacy advocates. It announced it is testing an upgraded toolbar product - created by PestPatrol - that searches the content of users hard drives...
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When senior executives from the Fortune 1000 were asked by Harris Interactive and The Wall Street Journal which media they use for news, all major media declined this year, except for the Internet. When asked which vehicle proved most important...
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At least the Singaporean government can say it's trying to do something about the onrushing spam problem. It announced a new law that would make spammers pay the government the better part of a dollar for each message sent to...
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A focus group including ten small businesses from San Francisco - almost all of them print yellow pages advertisers - showed that attitudes seem to be changing about the once-perceived necessity of appearing in the phone book. The value proposition...
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A Burst Media study found that ad clutter causes all sorts of ills, including negative branding, page abandonment, and lowered message effectiveness. Users considered a very low number of ads to be "clutter." Almost two thirds of viewers surveyed had...
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Enquiro's Gord Hotchkiss wrote up the basic learnings from a series of recorded search sessions with 24 Canadians. He found that people tend to fall into one of four groups of search styles, each with different implications as to the...
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Nielsen Monitor-Plus reported increased advertising across the board for the first quarter, led by cable TV, with a 16 percent rise in revenues. In total, ad spending was up seven percent. Interactive media was not included in the mix, as...
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