FTC Enforces No-Call Registry Only After Commissioner a Victim

Note to telemarketers: take the FTC commissioners off your call list, especially if they've registered with the Do Not Call (DNC) Registry. It turns out that the first FTC enforcement action against an alleged DNC violator came after Commissioner Orson... continue reading »

Shift Reported in Who Buys Online Ads

Tracking purchased impressions, Nielsen//NetRatings reports that the brunt of online ad buying is shifting, moving from intellectual property, like books, software, movies and music to telecommunications and services, such as online grocery ordering. A NetRatings representative told ClickZ that it... continue reading »

Study: DVRs Can Help TV Ads Make Impression

InsightExpress and MediaPost looked at the intersection of TV ads and digital video recorders (DVRs), and they drew a big smiley face on what has been perceived as a death mask. While commercial skipping is far and away the most... continue reading »

AOL, Microsoft Team up for Spam Standards

As rumored last week, Microsoft and AOL are merging their email sender identification process standards, hoping to create a momentum in the industry for a proprietary standard to help quash spam. This leaves Yahoo out in the cold, with its... continue reading »

CA Gmail Bill Made Less Silly

The California bill that would have not only made Gmail's ad targeting practices illegal but also perhaps even prevented commercial sites from employing browser cookies, has been rendered into a restrictive, but at least arguably sane form. Modifications include explicitly... continue reading »

Toys R Us Suit Shows Exclusivity now a User Experience Liability

Toys 'R' Us sued Amazon to prevent it from continuing to let other retailers sell toys on its ecommerce site. The toy giant secured a long-term exclusivity for that privilege a few years ago, paying Amazon.com $50 million per year... continue reading »

Google Magic Is Interface, Not Results

A Vividence study shows that users overwhelmingly prefer Google, but not for the reason most people cite. Search results, they found, were largely similar among the search engines studied. The simple interface users enjoy on Google turned out to be... continue reading »

Court TV Signs up with Interep

Court TV appointed Interep its ad sales agent. The deal makes the rep firm the exclusive seller of online media for Court TV. The television media company's online offerings include CourtTV.com, TheSmokingGun.com and CrimeLibrary.com. MediaPost reports.... continue reading »