Forbes.com is betting the rapid growth in online spending in England is more than a flash in the pan. The financial publisher hired its first European ad rep, Charles Yardley, who previously worked for the Financial Times Business. AdWeek reports....
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Microsoft PR Site: Patents Pending
That Microsoft has been issuing position pieces over the last five years - now retroactively termed "blogging" - is not surprising, but that they started purchasing banner ads to promote them seems new. This ad was...
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Commission Junction, avoiding all the ongoing preening about behavioral and other types of targeting, created a new text ad network that goes for the throat of marketing desires: placements based on post-click performance. The ads will win placements among participating...
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Bluestreak, the makers of the ION campaign serving and management tools, added in a suite of site analytics tools that will help the buy side of online marketing better gauge marketing effectiveness. ION now offers avenues through which data feeds...
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The Internet Advertising Bureau (IAB) estimates a second quarter in a row of record online ad sales, with figures topping $2.3 billion for 2004's first quarter. Previously, sales hadn't been at those high levels since 2000. The estimates are based...
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Hitwise this week announced new segmentation capabilities, enabling users to look at site traffic patterns through the lenses of the Claritas PRISM NE data. The Hitwise Lifestyle tool combines Caritas' combination of lifestyle indications, census information and other data with...
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Slightly fewer new stories are posted on MarketingVOX today because much of the crew is in San Francisco (mostly recovering from hangovers this a.m. and gearing up to providing another day of wall-to-wall AD:TECH coverage). But our editor doesn't seem...
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