Yahoo tonight announced the introduction of its DomainKeys anti-spam standard. The giant web portal hopes to help drive adoption of the sender authentication system that would, in theory, severely reduce the potential for phishing attacks, as well as a good...
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Tom Hespos cites on his blog McDonald's new I-Am-Asian site as an example of patronizing corporate happy talk running amuck in the marketing department. When targeting kids, McDonald's tone works well, but when targeting an extremely diverse group of cultures...
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A Hollywood Reporter look at Tivo's ad offerings shows the beginnings of a useful business model, but the company appears to be still in the experimental mode, just finding its bearings. Already the company is getting about 10 percent of...
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Geico joined the trademark lawsuit brigade against search engine companies, suing both Overture and Google for allowing advertisers to purchase media pinned to keywords that involve its trademarks. Geico claimed the practice violates the Lanham Act, which implies they believe...
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Meant to be a quaint piece on farms and farmers on the web, USA Today added further evidence that many rural and agricultural businesses that previously had difficulty finding distribution are now finding salvation on the web. Many states are...
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The MSN butterflies are at it again, flitting about TV upfront negotiation locations in New York City. The trade promotion effort represents the second year in a row Microsoft hit home the message to traditional buyers that "an integrated marketing...
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Just when analysts seemed to start to discount the threat Microsoft brings to the search game, Google is readying plans to invade the desktop in a major way. The New York Times reports that the search giant is readying an...
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On the advertising front, Republicans are burying Democrats, showing 113 million measured online ad impressions to the Democrat's 63,000. Senator John Kerry is making half of that up by running campaign ads amounting to about 52 million impressions, where President...
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The ad network is back in style, especially as newly popular forms of targeting require the amalgamation of media from many different sources. ClickZ put together a very nice review of the various options, complete with an overview chart. Many...
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As free email providers play partial catch-up with Google's Gmail offer of a cool gigabyte, the search giant upped the ante by three orders of magnitude. Some Gmail beta testers are finding their accounts given an entire terabyte, which is...
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