Joseph Jaffe started a marketing consultancy named jaffe, L.L.C., offering a wide variety of marketing services, ranging from strategic and creative consulting to training and presentation creation. Initial clients include CNET, Google and the Newspaper Association of America. Jaffe has...
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Internet Retailer noticed the trend of small businesses beginning to make hay with the advent of online wholesaling. Where previously small businesses could not gain access to wholesale networks due to scale, they're now finding that they get better deals,...
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Lycos announced it too will offer a gigabyte of storage with its email service, joining in the avalanche of service improvements (and privacy concerns) dislodged by Google's recent release of its Gmail beta product. Spymac has already claimed the first...
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L.L. Bean launched a lawsuit against four of adware firm Claria's advertisers, claiming trademark infringement. The four defendants are Nordstrom, JCPenney, Atkins and Gevalia. The suit joins at least eight others against Claria, but this one concentrates on Claria's clients...
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The American Teleservices Association (ATA) made good its threat to take its failed appeals of the Do-Not-Call Registry to the Supreme Court. In a filing requesting a hearing, the ATA argued that the Registry constitutes a free speech infringement and...
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The Dutch man accused of duping gullible investors into buying about $3 million worth of fake Google stock pleaded guilty to the charges. 30-year-old Shamoon Rafiq will face a sentece of between four and five years in jail. His lawyer...
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Search engine optimization (SEO) is a fine balance between organizing a site so that it is extremely search engine friendly, generating higher placements and garnering much more traffic versus tricking the search systems with sleazy methods. Unfortunately, as Tom Hespos...
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Bigfoot Interactive reports that click rates are rising rapidly in email marketing and that more of these emails are getting through to the recipients. Delivery rates were found to be in the low 90s, and click rates ranged from five...
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