Yahoo's British division is promoting the new Troy movie, becoming the first U.K. site to use a full-length cinema trailer as online creative. PHDiQ planned and bought the campaign for the Warner Brothers studio. Reviewers generally agreed that the remake...
continue reading »
Atlas DMT, the online ad tools division of aQuantive, will announce the addition of several second-tier advertising clients for its suite of online serving and tracking tools, including its relatively recently acquired Go Toast search keyword management system. Atlas has...
continue reading »
Dealing with the spaghetti of an operating system still using code written in the 1980s, Microsoft is proving slow to develop its desired search capabilities, both for use on the desktop and on the Internet. Where some Internet companies come...
continue reading »
ZDNet reports a careful but confident optimism pervading the online ad industry, interviewing major players and finding high expectations for spending and growth. While online ads are expected to account for only about three percent of ad spending this year,...
continue reading »
Internet phone company Vonage just launched a behavioral advertising campaign that segments messages and offers based on what sort of people the viewers appear to be based on what sort of things they've done online. For instance, people looking for...
continue reading »
Steve Rubel's blog notes that eWeek started running ads in its RSS feed using DoubleClick redirects. eWeek uses its existing headline format, inserting "ADV:" prior to the ad messages. His site shows a screenshot of how it looks in a...
continue reading »
The digital division of Cline, Davis & Mann changed its name from the early-80's-sounding cdmi_media - which harkened back to the good old days when computers had difficulty discerning capital letters and spaces - to the mid-90's-sounding name of CDMIiConnect,...
continue reading »
More than half of online shoppers now start out at an aggregator site of some sort, whether it be a search engine, auction or a shopping comparison site. That figure is up about 15 percent from last year, according to...
continue reading »
An Ad Age poll of agencies shows that revenues paid for interactive marketing services rose, with online marketing jumping almost 11 percent to $1.37 billion. The Ad Age poll lumps together direct marketing and sales promotion with online marketing, and...
continue reading »
American Airlines and its TM agency - formerly Temerlin McClain - discovered that online media was the most efficient among media used in a branding test, and that employing behavioral targeting provided an additional 25 percent boost in efficiency, despite...
continue reading »
DoubleClick today announced it will purchase Performics, a search engine marketing management company, for $58 million to $65 million in cash. The Performics search and affiliate program management tool will be directly integrated into the Dart suite of tools for...
continue reading »
Google is set to announce a Jumpstart program, where it will provide search engine marketing guidance to business customers that open up an AdWords account with more than $299 pre-paid. Agents of Google called specialists will help write ads, choose...
continue reading »
Unicast will offer an improved version of its Video Commercial in Mid-June, enabling the video to also include interactive content, much like a flash ad. Unicast official Allie Savarino said that about twelve advertisers were developing for the new format,...
continue reading »
