Playing catch-up, Yahoo announced it will let its free email users have storage of up to 100 megabytes, 25 times what they have available currently. But this figure is still ten time less than what Google's experimental Gmail application affords...
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A comScore study shows that Canadians are much less efficient advertising targets than Americans. The study shows that Canadians conduct many more searches on average than Americans, creating more online search ad impressions. This, combined with the fact that Canadians...
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Overture will partner with NetWorldMedia to expand its presence in Canada. NetWorldMedia generated about 120 million search queries last month and has about 8,000 advertisers.
Canadian net researchers have been puzzled by ecommerce research that shows Canadians are holding off moving...
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Goodby Silverstein & Partners too the most One Show Interactive Awards this week, winning for work on Discover and HP. The ad awards are geared to stand-out creative and do not consider campaign effectiveness as a criterion. NEC's in-house agency...
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Yahoo executives pointed out several key differences between its business model and Google's to analysts during a special day-long effort to highlight Yahoo's market advantages and contrasting strategies. Of particular note were Yahoo's stated plans to offer content as well...
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ClickZ's Pam Parker wrote a how-to on how PR executives can manage the brand relative to the blogosphere. She pointed out various tools to determine a company's blog footprint, showing where references have been posted, and also gave some good...
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Northern Tool provides an interesting case study for both the benefits and hassles of feeding data to comparative shopping engines. When the company first started giving Froogle data on their products and prices, the engine wound up delivering all of...
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Ask Jeeves told investors it had a relatively unique opportunity to get more personal with its search results, as it has both email and registration information that can help target listings. The search company recently doubled its marketshare by acquiring...
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Yahoo and Google both gave pop-up purveyor WhenU a search engine death sentence, dropping links to the firms sites after determining that WhenU was "cloaking," or putting up linked dummy sites whose sole purpose was to make its web address...
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As search engines get local and yellow pages sites improve their offerings, newspaper sites are beginning to take a back seat in local advertising online. This will become more of a problem for small and regional papers - less so...
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