DM News Exec Dead at 44

DM News wrote a short eulogy for its late executive editor, Patrick Honan, who died a week ago on his way home from the trade magazine. Honan helped make DM News one of the best trade publications for both online... continue reading »

GM's Hummon: Stop Carping over Media Share

iMedia interviewed Maureen Hummon, a manager at GM Mediaworks, the in-house media buying coordination group for General motors. She didn't win the award for most enthused about online media. Sounding perhaps like a hounded media executive, Hummon indicated that there... continue reading »

Ten Net Firms Set to Go Public

SF Gate published a list of companies coming out in IPO form soon. Yes, Google isn't the only issue, and seven out of ten of them were - heaven forefend - profitable last year. Those were Blue Nile, Brightmail, Claria,... continue reading »

AdSense 'Smart Pricing' Brings Back Contextual Buyers

Kevin Lee points out a new observation about changes to Google's AdSense program as well as a search engine marketing axiom derived from the constant evolution. It turns out that the changes Google made to AdSense improved the contextual listings... continue reading »

WhenU Intros 'Product Placement' Platform

WhenU today launched a new platform that lets pop-ups appear without the extra browser window. Ads can appear over or under web site content in customized shapes. Billed as a "Desktop Product Placement Platform," WhenU hopes that the format will... continue reading »

Dotglu Goes to the Dogs

Kirshembaum Bond & Partners' online group Dotglu landed two KBP clients, Kao Brands Co. and Hartz Mountain Co. Kao holds personal care brands such as Jergens, Ban and Curel. Hartz runs one of the best distributed lines of pet care... continue reading »

Another Way for Viral Marketing to Go Awry: Lameness

Schick decided to use a viral marketing video spot to get the message out to hairy Canadians that the company has a new, four-bladed razor. An oddly effete animated shock jock (perhaps he's just overly shaved) stands in front of... continue reading »

Top Ten Net CPG Advertisers Surprise

Nielsen's AdRelevance reports that the most commonly seen consumer goods advertisers on the web include many names that might surprise many in the Internet marketing field. The list notes the top ten advertisers by impressions received, rather than by spending,... continue reading »