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May 10th, 2004
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GM's Hummon: Stop Carping over Media ShareiMedia interviewed Maureen Hummon, a manager at GM Mediaworks, the in-house media buying coordination group for General motors....Ten Net Firms Set to Go PublicSF Gate published a list of companies coming out in IPO form soon. Yes, Google isn't the only...AdSense 'Smart Pricing' Brings Back Contextual BuyersKevin Lee points out a new observation about changes to Google's AdSense program as well as a search...WhenU Intros 'Product Placement' PlatformWhenU today launched a new platform that lets pop-ups appear without the extra browser window. Ads can appear...Dotglu Goes to the DogsKirshembaum Bond & Partners' online group Dotglu landed two KBP clients, Kao Brands Co. and Hartz Mountain Co....Another Way for Viral Marketing to Go Awry: LamenessSchick decided to use a viral marketing video spot to get the message out to hairy Canadians that...Top Ten Net CPG Advertisers SurpriseNielsen's AdRelevance reports that the most commonly seen consumer goods advertisers on the web include many names that... |
