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May 7th, 2004
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Study: Marketers Suffer 'Moral Myopia'A University of Texas professor interviewed many marketing executives and found them to be largely amoral and reluctant...Lawyers: Can-Spam Threatens Viral MarketingTwo lawyers wrote a longish review of the legal issues surrounding the issue of whether or not viral...Overture, Google Give Tips for Paid ListingsRepresentatives from both Google and Overture at a recent catalog marketer conference gave sets of tips to improve...Tax Bill Allows Locals to Discriminate Against NeteBay tried to rally support against a federal bill that would streamline sales taxes from cities, states and...Microsoft Bounces Mouse for FoxMicrosoft has been gunning hard for the sports market on MSN, offering to pay higher fees for Major...Hotel Sites Abysmal in StudyHotel sites are getting lots of Looky Lous, but few people booking rooms. A new Rush Report study...U.K. Firms Ignorant of Own Spam LawResearch revealed that five out of six British businesses remain in the dark about the U.K.'s recently passed...Student Project Shows Rapid Web Spread of IdeasA Brandeis University senior tried to quantify how an idea - called "memes" by the pompous - spreads...Orkut Database Hacked into Open (But Nicely Displayed)Social network Orkut apparently had a major security breech, allowing a programmer to create an application that lets...Gmail Gets So-So ReviewClickZ's Rebecca Lieb reviews Gmail, and it ain't all pretty. The constrained viewing window breaks some HTML newsletters,... |