BN.com Fined for Security Lapse

A few user complaints to Barnes & Noble in early 2002 that indicated some people could gain access to other people's credit card info and even purchase books online went unheeded until August. For that, New York City's attorney general... continue reading »

Snapple's Team Shows Behavioral Targeting Works

Snapple used agency Deutsch, iVillage and research firm Dynamic Logic to test out the efficacy of Tacoda's ability to target behaviorally interested people. They liked what they saw. In advertising to diet-oriented women within iVillage's network - by targeting people... continue reading »

Cross-Media Study Results Shared

Early details given to MediaPost by the Internet Advertising Bureau on the cross-media studies conducted by Ford, Universal Studios and Verisign show interesting indications that a great deal of spending should continue to be done on television but that online... continue reading »

Behavioral Marketing Best on Multi-Site Systems

Pete Lerma points to Claria's new BehaviorLink service, along with aQuantive's DRIVEpm, as examples of why behavioral targeting is a natural for media networks that extend across multiple sites. The services attempt to target individuals by linking them to behaviors... continue reading »

REI Sees E-Commerce Move Into Retail Stores

When given the chance to pick up goods at its retail location, rather than waiting and paying for shipping, REI saw its customers come to the stores in droves. It expected about one to two million dollars in sales to... continue reading »

Brands too Square for Teens

A British market research firm concluded that brands are failing to connect with youth, proving too conservative and, well, square. For this, they get paid. The company found that the online marketing efforts of major brands didn't conform to the... continue reading »

Adidas' Laila Ali Web Spot Garners High Viewership

As part of the new "Impossible is Nothing" Adidas campaign, a television spot was created that pits Muhammad Ali against his daughter Laila. The spot was then placed online for viewership on Yahoo and MSN's homepages for a day each... continue reading »

Gawker Media Launches Defamer, an LA Gossip Blog

Gawker Media, publisher of chic commercial gossip blogs, just launched Defamer, which aims to skewer LA and Hollywood culture. Publisher Nick Denton said that "L.A. is crying out for a Defamer. For a city that's in many ways the cultural... continue reading »