America Online announced a $30 million online and offline college savings campaign. In conjunction with Upromise, AOL will promote increased college contribution earnings and partner rebates. Already 4.5 million families have signed up. The campaign, which hopes to increase that...
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Companies mobilizing armies of foreign housewives and students are scamming pay-per-click advertisers. The Times of India interviewed several participants. "I have no interest in what appears when clicking an ad. I care only whether to pause 60 seconds or 90...
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Again this year, major brands are making great noise about spending less on network television upfront buying, in the face of obnoxious price raises at a time of diminishing audience and effectiveness. This is the same line in the sand...
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When asked which was more relevant to their needs - normal search results or the paid listings targeted to their search - a new study revealed that about three out of five users find the original, organic results the most...
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The strange mix of privacy advocates, anti-globalists and anti-commercial groups that seem to be swarming on Google in hopes of preventing the company from providing its new Gmail service might be surprised to find out that the other free email...
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The small outdoor catalog Sportsman's Guide shows an example of a trend in the direct and catalog industries. The publicly traded catalog seller shows through its filings that the Internet is playing a major role in its recent growth and...
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A Federal Trade Commission (FTC) official said that a No-Call enforcement action is imminent. While the FTC has written nine warning letters to some, it has yet to levy a fine against violators of the Do Not Call Registry policies....
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It's been said that when someone has sex with someone else, they have sex with every person with whom the other person ever had sex. What better genesis for yet another social network site. This one's called "Who Banged Who?"...
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DM News gives a few case studies of commerce sites using different web analytics packages to diagnose and correct site obstacles to increased sales. Among the products used with success are Omniture's SiteCatalyst, Art Technology Group and QAS. DM News...
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Steve Rubel reports on apparent upcoming efforts to roll up blog media for advertising sales purposes. He points to an Ad Age story that indicates Advance.net's NJ.com will start with its melange of local school sports blogs and similar daily...
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