|
|
|
Home »
Archives »
April 2004
« Previous Entries · · Next Entries »
Conversion Improvement an Iterative, Experimental ArtSteve Jackson wrote a piece on the importance of understanding exactly what users are doing once they hit...Habeas; Form Validated; Spammers WritheOddly, it worked - at least this time. When spam prevention company Habeas said it would prevent unwanted...Gmail Potential Start of Desktop PlayDanny Sullivan's behemoth of choice - Google - just may become a "desktop paradigm," as evidenced by its...Conversion Rate Top Variable for MarketersOf all the metrics a site can produce, marketers look to conversion rates as the most important factor....Advertising.com to Cash in, Sell IPOAdvertising.com filed for a $100 million initial public offering. The inventory reseller that markets online ad media to...Gmail May Violate TrademarkGoogle's new Gmail service ran into trouble yet again when it finally noticed - now almost a week...Emailers Wring Hands over Email Content-Targeted AdsMarketers using email as a medium are now left to wonder what impact an ad-supported email service will...IntelliTXT CEO InterviewediMedia interviewed Doug Stevenson, CEO of Vibrant Media - the producer of the sort-of-controversial IntelliTXT ad system -...FCC Cautioned on Stifling Digital RadioConsumer groups complained to the Federal Communications Commission (FCC) that the recording industry's efforts to force specific anti-piracy...Rich Media Review CompletedTessa Wegert completed her review of various rich media technologies, covering in her final installment CheckM8, Klipmart and...Yahoo Shares Surge Following Q1 SurpriseYahoo shares jumped 10 percent late Wednesday following better than expected Q1 financials. Earnings grew from $47 million...Nielsen to Measure Video Game Ad ExposureToday Nielsen will announce Nielsen Video Games, a service that will measure exposure to ads in video games....AOL to Launch Online Reality SeriesFollowing in the footsteps of The Donald, AOL will launch an online reality series called "The Startup," which...Yellow Pages Site to Charge Marketers by CallFindWhat will sell its yellow pages advertising on a per-call basis, hoping to attract many of the nation's...RSS A Potential Ad MediumRSS, or Really Simple Syndication, is a bit of technology used to deliver content from many sources to...French Raid Amazon.comGendarmes raided the Amazon.com French subsidiary, searching an Orleans warehouse for illegal DVDs. Agence France Press quoted an...Publishers Again Facing Low Inventory IssuesZach Rogers wrote an intelligent, comprehensive review of an increasingly common "good" problem that some publishers now face:...How-to Guide to the Email Delivery RFPEveryone knows that getting messages delivered - whether they be newsletters, commercial messages or even personal emails -...Marketers Explore Net's Word-of-Mouth OptionsTell-a-friend links are becoming more and more popular, as sites take advantage of off-the-shelf programs they can easily...TW to Use TV to Dress up AOLAOL announced it will subject non-AOL member Internet users to bits of Time Warner video content, something it...PETA Site Integrates with Cow Pope EventsPETA, that bastion of terrible taste, certifiable insanity and incredibly creative and over-the top PR stunts, showed up...Claria to Go PublicClaria, the company formerly known as Gator, filed for an initial public offering. The company said it cleared...Google: We're not Afraid of the Big Bad MicrosoftNo matter how hard Microsoft huffs and puffs about its upcoming search engine technologies - the most important...Aussies 'Invent' E-commerce, WheelAmericans can take heart that their Patent Office isn't really the most gullible group of patent examiners in...State Tax Forms Ask for Online PurchasesOutmoded "use taxes" - long flouted taxes on goods brought back into one state from another - have...Online Religious Market a Large OneA new Pew study shows that about two thirds of the nation's Internet users have used the net...Internal Site Search Big Marketer PriorityBryan Eisenberg reviewed the pros, cons and how-tos on web site search, the search applications that marketers provide...MSN Buys Baseball Monopoly, Leaves Mac, Linux Users Behind BleachersOnline baseball broadcasters cried foul a few months ago when Microsoft moved in and bought out from under...Lot21 Purchase in QuestionAll is not well with the 2002 buyout of interactive shop Lot21. When Carat Interactive purchased the company,...Online Moneys Go Unspent in Music LicensingCourtney Holt, an executive with music firm Interscope, is finding himself with online money to spend and no...Email Lists Pushed Toward Cost-Per-DeliveryEmail list brokers who went to cost-per-action deals in the past few years have mostly succumbed to the...Google API Tapped for Presidential 'Race'Now you can race candidates based on their organic search position for any keyword. If nothing else, the...Meskauskas: Sellers Getting CockyUnderscore Marketing Chief Strategic Officer Jim Meskauskas says his biggest frustration is the lack of standardization among publishers...Claria Filing Reveals DetailsClaria's recent filing for a roughly $150 million IPO forced the closely held company to reveal certain financial...Mitsubishi to Move $260MM Budget Off TVMitsubishi executives say they are in the planning stages for a major media mix change, maintaining their $260...Most Catalogs Now OnlineA new study shows that the number off print catalogs adding online extensions grew by 60 percent last...AOL Turns Around Ad Operation, Wins PraiseOn February 1, Time Inc. vet Michael Kelly took over management of the troubled AOL sales operation, replacing...BK Spreads Viral ChickenBurger King launched an artificial intelligence viral campaign, publishing the Subservient Chicken site, where visitors can command the...Casinos Hit Audience Paydirt on Anti-Gambling SitesCompulsive gamblers visiting the Gamblers Anonymous site in Australia are finding themselves the target of a pop-up gambling...Gmail Faces State ResistanceA Fremont, CA state senator bought the privacy hype on Google's new Gmail service, indicating she will draft...TV's Clutter Grows, Suggests Marketers Don't MindTelevision continues to teach the Internet a lesson, showing that when available inventory levels fall, adding additional ad...Earthlink Offers Pay TV Stuff on WebEarthlink joined the likes of Microsoft and AOL in offering a premium subscription service to get rich media...A First: Every Week Over $1 Billion in 2004So far this year, and for the first full quarter ever, online retail sales booked more than $1...AOL May Face SEC Charges on Online Ad BookingsOnly a day after the story that AOL is winning back agency hearts and minds with a rebuilt...NYT Breaks Rev, Profit RecordsContinuing the trend of great news coming from publicly traded ad sales firms, New York Times Digital reported...Retailers Say Amazon Placement WorksStores hopping onto Amazon.com's tab bar may have been seen as having admitting defeat in their own, independent...Google Damns Legal Torpedoes, Opens up Trademarked TermsGoogle reversed course and will allow bidders to buy trademarked keywords, so long as bidders reside in Canada...DMA Not Publicly Policing MembersThe Direct Marketing Association (DMA) dealt with 23 ethics complaints on members in the last half of 2003,...Personalized Fundraising Efforts Fair BestA recent study by Luth Research and Kintera Inc. found, unsurprisingly, that people are more likely to donate... |