While many a smile crosses the face of online marketers as the online ad market heads for recovery, some are instead frowning. Rising cost per clicks have resulted higher costs per acquisition for ediets.com, which recently saw its stock dip...
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A Return Path executive gave a quick guide to making sure that email newsletters don't get blacklisted with various ISPs. Matt Blumberg stressed in particular the ability of a small number of subscribers can cause havoc by clicking on the...
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In this interview, Larry Page provides further insight into the Google psyche, highlighting how early on in the game search really is. "The ultimate search engine would basically understand everything in the world," said Page. "And it would always give...
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The top income level - households making more than $150,000 - was the one that saw the most online access growth in 2003, according to Nielsen//NetRatings. The group was also the smallest, which allowed it to win the growth competition...
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Tacoda Systems is developing a contextual advertising network system in hopes of competing with search-turned-contextual-ad giants Google and Overture. The new AudienceMatch system will have at least four large existing Tacoda clients providing inventory, with more planned. Tacoda clients include...
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aQuantive announced it will create an Engage-like contextual ad network, buying up inventory from sellers to repackage it and sell it to advertisers in batches tied to user profiles. The profiles will include past surfing behavior, demographics and geographic information....
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Just in time for the battle of contextual ad network announcements, James Hering wrote a review of the degree to which contextual advertising works. The ads, placed next to content that is thought to be relevant to the product advertised...
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About.com relaunched its site today. The site, the 14th most trafficked site on the web, sees about 21 million users in a given month. Primedia bought About.com in 200 for about $690 million. Click to see screenshots. CNET reports....
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Publishers have something that Google and Overture don't: user profiles. Tacoda's new Audience Match Network may deliver the additional value to publishers. But the press might get bent out of shape once it realizes that Tacoda knows more about users...
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Blacklists may be doing more harm than good. According to Tom Hespos, spammers who get blacklisted - having their IP address put on a list that then prevents them from sending spam from that address again - merely get another...
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Google is rumored to have chosen Credit Suisse First Boston and Morgan Stanley as investment bankers behind their (also rumored) initial public offering. NYT reports....
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When a Spanish phone company bought Lycos for $12.5 billion, some in the U.S. snickered that the Europeans were jumping into the Internet bubble just after the popping sound was heard on this side of the Atlantic. After a few...
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Falk eSolutions introduced a technology that automatically senses the presence of pop-up blockers and evades them by turning the often annoying ads into a sometimes equally annoying format: rich media. The technology is part of a suite of rich media...
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FindWhat.com, a Frankensteinian group of web properties such as Comet Systems, Miva, Espotting, and - of course - FindWhat, announced better than expected earnings, with revenues up by more than half and an outlook that looks to beat some second...
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A long-awaited study done by Ford, along with the Interactive Advertising Bureau (IAB) and Marketing Evolution showed that of the various media contributing to a recent Ford F-150 cross-media campaign, television proved to be head and shoulders above the others...
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ValueClick posted very strong earnings, largely due to major acquisitions. More interestingly, it gave itself a target of $150 million in revenue for 2004, slightly above past guidance. It seems that the revenue minimum for "second tier" web companies is...
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AOL updated its Journals service, the online diaries elsewhere known as blogs. Bloggers can now make longer entries, include HTML and even submit updates via cell phones or instant messages. Readers can set their preferences to have new blog entries...
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