Wieden & Kennedy won the Grandy Award yesterday for its "Cog" spot, a brilliant video production of the ultimate Rube Goldberg machine, using parts from a Honda. The spot aired briefly on television and then enjoyed a very long viral...
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A study interviewing hundreds of C-level executives revealed that the state of the client-agency relationships among business-to-business firms is just plain "ugly." About half said they definitely plan to put their PR and advertising accounts into review. About two out...
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Of the top 20 news sites on the Internet, only eight are run by major newspapers, according to data from Nielsen//NetRatings. Of the top five, only one had origins in print, and that was Gannet Newspapers, publisher of USA Today....
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While Hispanic media spending continues to outpace other media growth by a factor of four, the Association of Hispanic Advertising Agencies (AHAA) said that rate should be roughly doubled to make it proportional to the Hispanic population. For reasons of...
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At this week's International Andy Awards, Goody, Silverstein & Partners took home a silver Andy for their work on the "Budweiser Rejected Ads" web film collection. The series of films combined line drawing with funny voiceovers showing why certain ads...
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Dave Morgan lays out the data ownership battlefield forming between publishers, readers, advertisers and the technology plumbing bits in between. He points out the players and the major issues, but - as Tacoda's boss - studiously avoids stating any predictions...
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The E.U. Commission yesterday brought six of its member countries to court in an effort to embarrass them into approving anti-spam laws that they previously promised they would implement. E.U. watchers don't expect the case to come to much, as...
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As promised, Bay Aria Democrat Liz Figueroa introduced state legislation that would create a very strict new California privacy law primarily for the purpose of making Google's Gmail service illegal. The service allows people to store all their email with...
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Amazon posted record sales of about $1.5 billion in the first quarter. It made about $24 million, not counting a one-time foreign exchange rate benefit. Fully one half of its revenue came from outside the U.S. The results about met...
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VNU's AdWeek launched today a monthly Hispanic marketing publication called Adweek's Marketing y Medios. The English language version - and website - will follow in September. "We will make sense of this rich and varied ethnic group so that marketers...
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Utah agreed to delay for a few weeks implementation of its new and broad anti-spyware law. Adware firm WhenU sued Utah to prevent the law from coming into effect, and a hearing couldn't be scheduled before the legislated effective date....
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England's ad regulation agency reported that ads drew a record number of complaints in 2003, but the Internet's - perhaps surprisingly - bag of complaints grew only about 8 percent to 1,100. Five other media came in ahead of the...
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While loyalty programs, such as frequent flyer miles promotions, increased at a compound rate of 30 percent per year from 1996 to 2000, the growth hit a wall at that point. Now, marketers are turning to the web to jumpstart...
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Social network provider Tickle launched an Ask Jeeves-powered "people search" service. Users, in addition to the normal social networking activity (which seems to be sending out hundreds of invitations to distant acquaintances), can now also search for different types of...
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