Tom Hespos wonders whether or not Burger King's Subservient Chicken" viral effort is really going to sell food, seeming to disregard the benefit of increasing BK mindshare. As media people seem to spend their lives making up new techniques and...
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A Jupiter study showed that about one in six marketers continued to send messages for more than 10 business days to people who unsubscribed from their lists, violating the recent Can Spam Act. Separately, several spam traffic studies show that...
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IPO hopeful Claria hired a lawyer as chief privacy officer. D. Reed Freeman Jr., a professor at George Mason University, has worked at the Federal Trade Commission and a sizable D.C. law firm. The move mirrors one made by DoubleClick...
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As most suspected, more than 80 percent of search users never go beyond the first three pages of results. An iProspect study also found that almost a quarter of searchers stop at the first few listings on the first page....
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Online media auditors BPA and I/PRO formed an Agencies for Interactive Audits group in an effort to boost the adoption and use of site traffic audits. Mediasmith CEO Dave Smith noted that some agencies prefer the complete count audits rather...
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An anecdotal study done by the Online Publishers Association (OPA), including videotaping of media usage habits of young adults, showed that TV and Internet are often mixed together. When asked the "desert island" question, of which two media they couldn't...
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The company that wants bulk emailers to pay it "postage" fees, which it would then split with ISPs, sponsored research that showed that email users love the idea of bulk emailers paying postage. After establishing that 90 percent of emailers...
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New data show that big media buying firms lost marketshare in the U.S. last year, although the group gained a full percentage point of share worldwide. In the U.S., the biggest media agencies buy between a quarter and a third...
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This morning, AOL's CEO is laying out turnaround plans to an increasingly skeptical Time Warner board. This would be the second or third set of turnaround plans Jonathan Miller will be pushing. If reports are to be believed, his plan...
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During its upfront ad sales presentation in New York Tuesday, The Weather Channel announced the implementation of what it called addressable advertising. The cable channel will offer advertisers the ability to slot different creative at the same time based on...
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The IAB reports that search advertising helped the online industry book a 21 percent increase in billings last year, totaling $7.3 billion. Where search comprised only 15 percent of 2002's figures, it grew to a 35 percent share of 2003's...
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Amazon.com wants its alliance partners to have the same quality data the retailing giant has itself. To grow closer to its partners, Amazon is aggressively providing data services to get affiliates directly downloading pricing and product information from its own...
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