Impossible is not a fact it's an opinion, according to Muhammad Ali and, more recently, Sean D'Souza. D'Souza writes that the difference between impossible and possible is largely persistence and education. He uses Harvard University example as the basis for...
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While seemingly countless people have wondered how they might make some extra money with their blogging, convicted Dutch murderer Martin K., also known as "Martin the Stutterer," has it all figured out. From jail, he's been writing a blog that...
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A story MarketingVOX ran on Wednesday called into question the idea quickly spreading through various opinion columns that the recent Burger King viral campaign involving a "Subservient Chicken" was meant to be a spoof of web porn cam theater. As...
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By segmenting their email lists not just by what people report to be, but also what their purchases suggest they are, Brooks Brothers was able to vastly increase response rates by inferring which list members were really women. Campaigns using...
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Conversion guru Bryan Eisenberg calls the average site conversion rate of two or three percent "embarrassing," and he blames how people organize their sites. Eisenberg says that most e-commerce sites use a form of "card sorting" categorizations that seem to...
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DoubleClick made almost $8 million this last quarter, about eight times more than it made last year at the same time. While the profit numbers met expectations, revenues were just slightly below predictions. Analysts quibbled that half of DoubleClick's "profits"...
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A British ad trade group is calling for media owners to train their trafficking staff who, it turns out, are mostly responsible for the brunt of ad serving discrepancies. A study it published last year showed the biggest single cause...
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