Marketing the Harvard Way

Impossible is not a fact it's an opinion, according to Muhammad Ali and, more recently, Sean D'Souza. D'Souza...

Making Blog Money Figured Out by Dutch Murderer

While seemingly countless people have wondered how they might make some extra money with their blogging, convicted Dutch...

Correction: BK Chicken Was Porn Spoof

A story MarketingVOX ran on Wednesday called into question the idea quickly spreading through various opinion columns that...

Brooks Bros Infers Gender, Increases Sales

By segmenting their email lists not just by what people report to be, but also what their purchases...

Retail Sites not Organized Right for Buyers

Conversion guru Bryan Eisenberg calls the average site conversion rate of two or three percent "embarrassing," and he...

DoubleClick Profits Rise, Disappoint

DoubleClick made almost $8 million this last quarter, about eight times more than it made last year at...

Media Traffickers Need Re-education

A British ad trade group is calling for media owners to train their trafficking staff who, it turns...