Personalized Fundraising Efforts Fair Best

A recent study by Luth Research and Kintera Inc. found, unsurprisingly, that people are more likely to donate to a cause if a friend asks them to do so. The study determined 58.4 percent made a donation because a friend... continue reading »

FTC Silent on Spam, Big on 'Explicit' Content

While the Internet has been waiting for the Federal Trade Commission (FTC) to introduce regulations to help in the spam battle, the FTC appears instead to have been focusing on porn. The Commission issued a mandate that by the middle... continue reading »

Wireless Internet Access Grows

Out of the 128 million American Internet users, 17 percent now access the Internet with wireless connections, according to the Pew Internet & American Life Project. Wireless activity among Gen Y is higher at 28 percent. The study also examined... continue reading »

Wired: BK's Chicken Effort a Porn Takeoff

Wired's take on the BK Subservient Chicken site was that the effort was supposed to mimic a live porn video feed. MarketingVOX's reviewer failed to see such connections. Where Wired reviewer saw a Chris Ulbrich saw a "metal anklet," MarketingVOX... continue reading »

BBC Launches Consumer Campaign

The BBC is launching a widespread European online campaign to try to attract business users to its online news properties. Trying to reach where it is weak in audience strength, BBC is stressing the content most attractive to wealthier males:... continue reading »

WhenU Under Gun in Utah

WhenU has sued the state of Utah over its Spyware Control Act, which makes it illegal for software to be installed on a computer that monitors web activity and sends information about that activity elsewhere. The law, which takes effect... continue reading »

ERA Funds 'Real' Self-Policing Effort

The Electronic Retailing Association (ERA) put in place a self-policing system for false claims and other consumer complaints that both has teeth and remains somewhat independent from the membership-dependent trade group. In some contrast to the Direct Marketing Association's recent... continue reading »

MD Passes Spam Jail Sentence Law

While the Can-Spam Act pre-empted many state anti-spam laws, Maryland's legislature just passed one designed to dovetail with it. The new measure, now awaiting the governor's signature, would pile on state criminal charges, allowing for jail terms of up to... continue reading »

P&G Adding More Interactive Shops to $2.5B Review

Procter & Gamble, having announced a general media shakeup and review, claiming to want to shake the consumer giant's addiction to relatively expensive television, seems to be adding more interactive-oriented media shops to its roster of review contestants. With a... continue reading »