All is not well with the 2002 buyout of interactive shop Lot21. When Carat Interactive purchased the company, the brunt of the price to be paid to the 27 common shareholders was to be based on reaching certain business targets....
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Courtney Holt, an executive with music firm Interscope, is finding himself with online money to spend and no one to help him spend it. Prior to the Rolling Stones' Windows95 licensing deal, selling advertising rights to their "Start Me Up"...
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Email list brokers who went to cost-per-action deals in the past few years have mostly succumbed to the temptation to over-use those lists. As a result, they've burned out the inventory at exactly the time when cost per thousand impressions...
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Now you can race candidates based on their organic search position for any keyword. If nothing else, the site would seem to prove that there are underemployed technology workers. Then again, perhaps it's just a bit of fun. By entering...
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Underscore Marketing Chief Strategic Officer Jim Meskauskas says his biggest frustration is the lack of standardization among publishers when it comes to creative units. That said, he's a fan of the various forms of rich media and uses it for...
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Claria's recent filing for a roughly $150 million IPO forced the closely held company to reveal certain financial details for the first time. It showed that a couple clients provided a large proportion of company revenues in 2002 and 2003....
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Mitsubishi executives say they are in the planning stages for a major media mix change, maintaining their $260 million budget, but moving radically away from network television to fund online and other less traditional automotive efforts. The company said quite...
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A new study shows that the number off print catalogs adding online extensions grew by 60 percent last year. That means that, for the first time, a majority of print catalogs can be found online. About 5,500 online catalogs can...
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On February 1, Time Inc. vet Michael Kelly took over management of the troubled AOL sales operation, replacing Lisa Brown. Kelly restructured the previously scattered sales operation into one group that now handles all non-subscription revenue, making it far easier...
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Burger King launched an artificial intelligence viral campaign, publishing the Subservient Chicken site, where visitors can command the guy-in-chicken-costume to do pretty much anything. After three minutes of experimentation, the chicken was able to obey all commands, including "read a...
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Compulsive gamblers visiting the Gamblers Anonymous site in Australia are finding themselves the target of a pop-up gambling advertising campaign. The offshore casinos are exploiting the help-seeking gamblers at their weakest moments. Australia has five times the poker machines per...
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