Steve Jackson wrote a piece on the importance of understanding exactly what users are doing once they hit a marketer's site. Ultimately, a real knowledge of how people are interacting with content and options is absolutely necessary to practice the...
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Oddly, it worked - at least this time. When spam prevention company Habeas said it would prevent unwanted email by licensing the use of a copyrighted poem (a short, ancient Asian form known as the haiku) in users' email, many...
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Danny Sullivan's behemoth of choice - Google - just may become a "desktop paradigm," as evidenced by its foray into email with its new Gmail service. As Sun abdicates the Anti-Microsoft mantle with its recent multi-billion-dollar settlement, Google may be...
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Of all the metrics a site can produce, marketers look to conversion rates as the most important factor. Six out of ten described it as of prime importance. (The average reported conversion rate was an optimistic three to four percent.)...
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Advertising.com filed for a $100 million initial public offering. The inventory reseller that markets online ad media to marketers on a cost per click or action basis said the newly raised moneys would be put toward a general business fund....
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Google's new Gmail service ran into trouble yet again when it finally noticed - now almost a week into their beta period - that a British firm has been using the Gmail trademark in 80 countries for several years. Interestingly...
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Marketers using email as a medium are now left to wonder what impact an ad-supported email service will have on their communications. While not a new issue - as both Yahoo, MSN and other free web email providers have long...
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