Rick Bruner makes the argument that blogging can be big business, helpfully providing a series of statistics on bloggers that could prove helpful in establishing them as a desirable audience. They spend about 20 percent more online and are more...
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The "new" ad technology (actually implemented several times in the past six years by other companies) IntelliTXT is making journalists - a normally happy, pollyanish lot - angry by interfering in the text of their stories. The technology turns certain...
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In a major shift of marketing dollars, consumer advertising - which accounted for about a quarter of marketing spending in 2002 - went down to only about one in six marketing dollars in 2003, according to a study done by...
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A MediaPost story notes that video games are fast exceeding print media in terms of consumer usage, especially among the young and male among us, but it failed to prominently note that the Internet already exceeds all print vehicles among...
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New and seemingly proliferating studies show that people use more than one medium at a time, often listening to the radio while web surfing or reading in the presence of a turned on television. Which begs the question, which impressions...
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The E.U. started to get tiffy with member nations whose legislatures failed to obey its mandate to pass anti-spam laws. The next step is for those countries to spend two months creating hard-to-read reports as to why they haven't yet...
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Brightmail reported (gleefully, as it sells spam blocking services and announced an upcoming IPO) that spam hit a record level in March, attaining 63 percent of all messages. Brightmail uses the common definition of spam - undesired commercial email -...
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AskJeeve's U.K. site will follow the U.S. example and eliminate banner ads. Said Chris Babayode, a VP of sales and business development said, "Banner ads dissuaded people from visiting. More people will come to our site to search and we'll...
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In a move that suggests that Google's success in selling out its ad inventory may erode its competition's chances to keep charging subscription fees, Yahoo began experimenting with offering for free email storage space it sells for $49 per year....
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If you thought you could escape rampant product placements by reading a good book, fuhgetaboutit. The latest author to get paid for product placement in a novel is British chick-lit writer Carole Matthews. The author changed the heroine's car in...
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Ewww. Call PETA and fire the guy that came up with this disgusting idea. It seems to be another example of sub-viral marketing, in which companies set up their own campaigns that seem to be created by an Internet prankster....
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Google has ordered Julian Bond to stop hosting a service that converts Google News searches to syndicated news feeds in RSS. Although the content for Google News is created by scraping stories from news sites, Google does not allow people...
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Overture has announced deals to provide advertising and search services to CNN, ESPN, and The Wall Street Journal. All three companies will use Overture for sponsored search results and will begin using Overture's ContentMatch contextual advertising technology. As part of...
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