Solving the problem of different sites providing vastly different quality of clicks, Google's developed a sophisticated algorithm to match marketers to surfers. Content ads AdSense are distributed across a wide network of sites and to address quality concerns, Google has...
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Analysts doubt that spim - spam through instant messaging - will ever arise to the level of cost and annoyance as spam. Especially now that the big three of AOL, Yahoo and MSN have closed off their "buddy lists" to...
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Peter Johnson, the Direct Mail Association's (DMA's) top economist, said that the proposed Do-Not-Email Registry could cost the direct marketing industry $5.8 billion. The study projected that the list would block about 21.3 billion non-spam messages, although the study defined...
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Procter & Gamble launched an agency planning review, which calls for the "redesign its media planning agencies into communications planning agencies." Acknowledging its concerns over waning audiences and increased costs of traditional media, P&G will ask agencies to re-create themselves...
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Bricks and mortar computer retailer Gateway will shutter its 188 stores, but keep its online and telephone ordering systems up and running. The stores will close on April 9, only a week after the announcement. The company has been a...
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A Dart Motif case study showed some good results for diet company Atkins. A review of an online campaign showed the technology - a product of DoubleClick and MacroMedia - was able to reduce the time it took to tag...
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ABC became the first of the five major broadcast networks to publish content to the kiddy Internet ghetto set up by Congress, www.kids.us. The new site will be nannied by Neustar Inc. and contain content taken from - and indirectly...
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Washingtonpost.com now offers its half-page ad unit on the home page of the news site. Called "Homepage Marquee," the ad unit will appear in an expanded right-hand column. Some news will also remain visible. MediaPost reports....
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ClickZ set a couple of reporters off to gauge the frothiness of the new Internet exuberance. In the face of $26 million VC fundings, IPOs, and double digit media spending growth estimates, some fear it may be a recurrence of...
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Internet Retailer published a troika of interesting stories on online customer service. Among the many things being learned in the e-commerce industry:
- Many star customer service agents on the telephone fail miserably online, as they prove to be poor writers.
-...
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Federal prosecutors say that DoubleClick was the victim of a Colombo crime family mob kickback scheme, where a former office manager accepted kickbacks for hiring a mob-controlled construction firm. That firm then allegedly double-billed the Internet company and had the...
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