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March 2004
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Email Revenue to Hit $6.1 Billion in 2008A new study from JupiterResearch predicts email marketing revenue will triple from $2.1 billion last year to $6.1...South Korea Fines SpammersSouth Korea fined 68 spammers a combined $157,000 for failing to stop sending unwanted commercial email. South Korean...Microsoft's On-Again-Off-Again Pop-Up Blocker Now OnMicrosofts latest browser version will install with the default settings to block all pop-up advertising. The company had...Determining Whether to Pay for Search InclusionKevin Lee takes readers through a tour of the new paid search inclusion policies of the various major...User Experience Improvements Needed to Boost ConversionForrester, noting that sites have an average conversion rate of only three percent, published a report indicating major...AOL Benefits from Google's SuccessAOL has reason to cheer Google's success. It owns a right to purchase a couple million shares of...Graphic Search Results Tech May Change Search BehaviorNew search result visualization technologies will soon allow people to see graphics of their results jostling one another...Rumors: Time Warner Investigating AOL Sale to MicrosoftThe New York Post reports that Time Warner lawyers are looking into antitrust implications of a possible sale...Google Lets Publishers Divvy AdSense into ChannelsUntil recently publishers using Google AdSense to generate revenue were at a disadvantage in understanding how different areas...MSN Changes Paid Listings DisplayWhy MSN would pre-announce now a change in user interface to roll out in July is a mystery....Yahoo Toolbar Used to Point Spider to New ContentYahoo's new toolbar application includes a simple but brilliant feature. Yahoo uses the popular pages visited by those...Wild West of Fake eBay Auctions Breeds Vigilante PossesWith eBay facing sharply increased fraud reports - even under a reporting mechanism that likely fails to capture...Big Spam Decrease at AOLAOL announced that last month's rate of spam decreased significantly. The attempted sending of spam decreased about 27...Bare Majority Thinks Google UntoppableIn the middle of this MSNBC article on Google, an unscientific reader survey asks whether other search engines...Web Radio Soon to Become Viable Ad MediumArbitron reports 20 million Americans aged 12 and older listen to radio webcasts at least once per week...Consumer Brands Creating Own Online TitlesProcter & Gamble is filling its own online editorial niches, creating its own health-related consumer publications to help...Narrowing Media Buys First Can Corrupt Conversion OptimizationA Fredrick Marckini column points out that the standard methodology marketers use for winnowing down media buys to...AOL Joins Yahoo to Create 'Radio' Buys of ScaleAOL is throwing in its online broadcasting ad sales lot with Yahoo to create a large enough audience...Google Threatened with 'Clicker' ExtortionThe FBI arrested man for attempting to extort $100,000 from Google, threatening to release to the Internet a...Yahoo Redesigns Auto SiteYahoo has revamped the its auto website allowing users to dig deeper into auto details and providing recommendations...Journalism Body Deems Online Rare Growth SectorThe Project for Excellence in Journalism just released a massive study (500 pages) that concludes that the state...DoubleClick Licenses Geo-Targeting ProductDoubleClick will license geo-targeting technology from Digital Envoy. The ad server and software company will incorporate the NetAcuity...DVR Penetration to Hit 27 Million in 2008A recent study by Strategy Analytics says sales of integrated digital video recorders (DVRs) will grow to 27.3...Etailers Use Cheaper Mail, Get Same ResultsA study showed that many e-commerce companies switched to lower cost shipping alternatives in the past year, yet...New B-to-B Site from Loins of Thomas, FindWhatBusiness-to-business guide publisher Thomas Global Register struck a deal with paid listings company FindWhat.com to start a new...Kanoodle Adds Relevance to Context ListingsKanoodle is jumping on the Google contextual link click ranking bandwagon. With its new system, called ClickFactor, Kanoodle...Microsoft, AOL to Bring Baseball to Fee Video ServicesThe small online video streaming partners of Major League Baseball (MLB) thought a few weeks ago that the...Online Sales Grew by Third in March's First WeekA longitudinal tracking study by comScore indicates online sales grew 32 percent in the first week of March...Even as Search Indices Expand, Getting Listed Made Uncertain, CostlySearch engine marketing would be like yellow pages advertising, if the yellow pages only sometimes included businesses in...BeFree Name Nixed Under CommissionJunctionCommissionJunction's brand proved the strongest, providing the public face under which ValueClick will consolidate its affiliate marketing brands....Hotwire to McCannOnline travel company Hotwire shifted its account to McCann/San Francisco from the New York shop of DeVito Verdi....Oldsters More Savvy on Spam, ScamsOnly one in five retirement age people online reported having responded to a spam offer, whereas about one...Small Firms Find Targeting VitalContractorMag.com: Ads, Internet, Home Shows Help to Get the Word Out Business-to-business and small business advertisers - comprising the...MarketingVOX RelaunchesToday MarketingVOX launched its new site, including a new design, very large community discussion areas, differentiated content sections,...Kanoodle 'Goes Google' with Relevance ScoringSearch listings syndicators find that they best serve their publisher partners and bottom lines by using relevance (as...AOL Takes Down Spammers' Offer PagesTaking a page from the Chinese government's playbook, AOL proved the first U.S. Internet provider to attack spam...Senate to Target 'Spyware,' but Unsure of DefinitionMembers of a Senate subcommittee said that they hope to ban spyware once they figure out the touchy...Hispanics (Like Other Groups) Huge, IgnoredWriters like iMedia's Elizabeth Lloyd are often perplexed as to why advertisers don't better take advantage of the...Dogpile, Hotbot Introduce More Ambitious ToolbarsDogpile and Hotbot both released new versions of their search toolbar applications. Both add new features, such as...aQuantive Toys with Media Seller RoleaQuantive, owner of Avenue A and iFrontier re-ignited an older business model that might just be playing with...Net the New 'Matlock' for SeniorsFor a long time, elderly have been the fastest growing group online, and the trend continues. Responding to...Tips for Increasing SubscribersJeanne Jennings put together a few tips to help grow email lists. Particularly useful are her writings on...'Real-Time' Metrics OverblownIt's pretty cool when your online ad metrics system can report stuff in real-time. It can be downright...Users Still Like Banners BestA Dynamic Logic study confirmed what most Internet users already know, but what most online advertisers keep insisting...Simultaneous Media Usage Becoming the NormThere have been several studies showing the increase in media multi-tasking. Now, there's another out from BIGresearch, claiming...Ballmer States Search Requires Work, No MagicMicrosoft has two things on its side in the upcoming search engine battle royale: cash and Internet Explorer....Privacy Reduced to Political FootballPrivacy has exceeded the bounds of calm discussion, according to a Direct Marketing Association executive, becoming a football...New Shopping.com IPO Harkens to Frothy DaysWith a CMGI acquisition announced yesterday and the impending Google IPO in the offing, Shopping.com's announcement of a...Funereal Services Plotting Online PresencesThe funereal and memorial industry, a enormous bricks and mortar category in the U.S., is making a grab... |