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March 2004
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Nielsen-Tivo Deal Makes Lack of Ad Data PuzzlingJim Meskauskas points out that now that Nielsen will be able to provide data from Tivo in its...Legal Group Hosts Anti-Spam SeminarMarketers having trouble keeping up with the latest developments in anti-spam legislation are hardly alone. Few lawyers understand...Unicast: We're Not Annoying, ReallyUnicast, purveyor of video commercials on the web, conducted a study that found only about a third of...Big Brands Avoiding Email Marketing for NowAT&T and other advertisers have their email marketing campaigns on hiatus, waiting for predictable regulation to follow the...Russian 'Invents' Terrible Space Ad IdeaInterfax reports that a Russian entrepreneur "invented" the concept of space advertising, creating huge and obtrusive ads out...Fake Google IPO Scam Nets $2.8 MillionSome people were given an early opportunity to get in on the long-rumored Google initial public offering (IPO),...Advertainment a Boon for Contextual PlacementsSo much has been written about the importance of search engine marketing and its contextual cousin. The search...Chinese 'Amazon' Run on Bikes and CashAn enterprising outfit in China, recognizing the country lacked the financial and delivery infrastructure to launch an Amazon.com-like...FTC Chair Still Negative, but Open on Do-Not-Spam RegistryTimothy Muris, the Federal Trade Commission chairman who didn't endear himself to email users last year when he...GOP Discovers Pop-ups, Conducts TestThe Republican Party is testing out two pop-up ad creative messages for the presidential race, prompting Democrat opposition...Hollywood Innovates Online (No Kidding)Hollywood is trying something innovative online, with Warner Bros. releasing the first eight minutes of its upcoming "Taking...Microsoft Cheered, Jeered on 'Postage' EffortsMicrosoft's plans to put payments behind an identity-verification system for email has given both hope and alarm to...Specially-Tailored Utah Spyware Law Not Very Well TailoredAlmost all of the biggest Internet companies signed a letter together to lobby Utah not to sign into...One in Five Permission Emails Blocked by ISPAbout one in five emails sent to subscribers of newsletters or other permission lists gets caught as a...Many Online Transactions 'Double Counted,' Need to be ParsedEric Picard started a series on a now-classic conundrum within online marketing: How do you credit a sale...Addressable Advertising Spreads to Top Ten MarketsAddressable advertising, a method by which specific commercials are delivered to a specific demo through cable, is now...Affiliate Marketer Turns to Web ServicesThis review of the state of affiliate marketing contains a couple interesting bits. First, the boast by Vaughan...Dark Horses Win Big with Online MediaFollowing the long tradition of new media adoption in political circles, the secondary candidates are taking advantage of...24/7 Goes Behavioral24/7, server of about a third of all Internet ads, introduced ACT, a new behavioral targeting system that...Week's Online Retail Up 17 Percent, Doubling Offline GrowthThe last week of February saw increased growth of about 17 percent over the same week last year,...Ad Buyers Plead for Ad-ID AdoptionThe two major buy-side trade groups made a plaintive plea to television media sellers to adopt the Ad-ID...Another Email Sender Database LaunchedIn the continuing effort to insure the sanctity of email, the Institute for Spam and Internet Public Policy...Yahoo May Be Blocking Affiliate SpamPlease let it be true. Affiliate spammers who re-use merchant product data to create doorway pages are complaining...Norton Blocks PPC AdsThe new Norton Personal Firewall blocks not only pop-ups, but also paid listings on major search engines. In...WD40 Bows Fan Site, Misses Blog OpportunityWD40, celebrating its 50th year, created an online fan club. Members point out that WD40 has thousands of...'Presence' Detectors Coming, FearedIn a little-followed technology trend that hopefully won't be over exploited in online marketing - but inevitably will...Zipping Useful When Everyone ZapsSean D'Souza writes in Psychotactics that the best option for businesses - including online ones - is to...AOL Still FreefallingAbout one in twelve subscribers ditched AOL in 2003, according to the company's most recent Securities and Exchange...E-tailers Find Buyers Not very Medium-AwareiMedia's Rebecca Weeks wrote a redux of the eTail Palm Springs conference, giving some of the more interesting...Unilever Blesses DoubleClick for Email across AgenciesUnilever, the company for famously setting the target of $1 billion in online spending back in 1997 (but...Pushy Sales Clerks Brought OnlineSome sites are replicating online that annoying feature of bricks and mortar stores: the pushy sales clerk. Instead...IAC Adds TripAdvisor to Its PortfolioInterActiveCorp (IAC), Barry Diller's online holding company, purchased TripAdvisor, the Internet's seventh-most visited travel site. IAC adds the...eBay User Info StolenLast week, EBay merchants were "attacked" with a phishing email scheme in which they were tricked into providing...Google Launches Local SearchToday, Google officially launched Google Local, a search feature designed to make local searches easier. Users can type...Study: Only One Third Hate All 'Over Content' AdsDynamic Logic shoveled some dirt back out of the grave of pop-ups, publishing a study that shows that...Yahoo Beta Testing News SearchNot to be left behind Google, Yahoo announced its new News Search product. The new version of Yahoo...Rumors: Time Warner May Shed AOLBritish IT tabloid The Register reports again that AOL may be on the block. It cites a New...Online Metrics Applied Offline May Yield Radically Different TV MediumNielsen is having a bit of a tiff lately with ad agencies over its provision of television ratings....China Complains about SpamChina can get as good as it gives, according to the Internet Society of China. The government agency...China Censors Two Major Blog SitesChina has shut down two popular blog publishing sites. The servers had hosted thousands of Chinese diaries, some...Patagonia Engages in Chat MarketingPatagonia is experimenting with the use of chatrooms as a means to push sales. In a cross between...Pew: Can-Spam Ineffective So FarA Pew study shows what we all already knew: the Can Spam Act didn't make any difference in...Eyewonder Introduces New Video Ad UnitsSome say Eyewonder is late to the game with its recent introduction of six new video ad formats....Email Marketers Willing to Pay for DeliveryNew Media Zero asked major email marketers if they'd be willing to pay a fee to make sure...Microsoft to 'Tie' New Search Engine Rather than Settle E.U. ChargesThe recent breakdown in talks between the European Union and Microsoft regarding antitrust allegations was caused by "future"...Dean Advisor: Campaign Won Growth by Sacrificing ControliMedia's interview with Howard Dean campaign helper David Weinberger provides a review of what worked with the explosive...Upside Down 100K Job Service Employs BlogsMarc Cenedella uses blogs as a customer service tool for his three web-based job search services for $100,000+...Amazon.com Previews Next Affiliate Comp Plan: Steady Progress Rather Than BreakthroughEarlier today, Amazon.com sent an email to its affiliates to let them know what's coming next quarter. The...comScore Doubts NetRatings' Claim of 75 Percent Net PenetrationSay what you will about TV ratings but there's only one ratings service, and they are the gospel,... |