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March 2004
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Blog Popularity Bad Indicator of OriginalityHewlett-Packard Labs found that the most popular bloggers tend not to be the ones coming up with new...Major International Papers Start Cooperative BlogThe World Editors Forum (WEF) started a cooperative blog for editors or deputy editors of major daily papers...Airline Sites Take Off, WorkA new study from the Travel Industry Association of America reveals 35 million Americans have signed up with...Behaviorist Believes Targeting Will Trump Search MediaiMedia published an ode to behavioral targeting, written by Bill Grossman, CEO of Revenue Science, a company that...ABC Forces Brit Dailies to Seek New Biz Models OnlineSome British news dailies, until recently, have been avoiding appearing online in a tiff with the media measurement...Eolas Patent Nixed, Microsoft Mostly Off HookIn a very rare move, the U.S. Patent Office invalidated the Eolas patent that caused a half-billion-dollar judgment...Joe Cappo Interview ContinuediMedia published the second of three installments of its Joe Cappo interview, a rollicking, critical view of traditional...No-Call Registry Upheld Against CharityA federal court upheld provisions the Do-Not-Call Registry rules that apply to charities. While the rules largely exempted...Can-Spam Act Used in Private SuitA California lawyer used a provision of the Can-Spam Act to sue a web services company on behalf...Earthlink on Road to 'Problem Account'Back when Earthlink had the best creative running among all the Internet service providers, it decided to put...Forrester CEO: Google Hype ExcessiveGeorge Colony, CEO of Forrester Research thinks Google's hype exceeds its true value as a business. One of...Yahoo Demonstrates Portal Branding EffectHow many online brand lift studies does it take to change the media plans of major marketers? Answer:...Judge Resigns over Chat Room CommentsContent remains forever available online through search engines, but otherwise smart people often forget that, saying things online...Internet Radio Perfect Weapon For Stern Against the FCCWhile the FCC is hammering Howard Stern, satellite radio and Internet radio are jumping for joy. No matter...PayPal Penalized for Exaggerating Fraud ProtectionPayPal agreed to pay New York $150,000 in penalties for having misled consumers into thinking that they provided...Sites Try to Weasel out of Privacy ResponsibilityWorried that data systems remain vulnerable to hacking, many large e-commerce companies are putting weasel words into consumer...Can-Spam Reinvigorating Email Marketer StrategiesThe Can-Spam Act is forcing some marketers to reinvigorate the intelligence behind their email marketing strategies. Pizza Hut,...Group Challenges NY Interstate Trade LimitationIn an attempt to prevent states from limiting the types of commerce that can go on across borders,...Ad Age FactPack Freely DownloadableAd Age published - in PDF format - a "FactPack," including such information as the average cost of...Web Page Titles ImportantA MarketingProfs story shows how important page titles can be, being prominently used in search engines, bookmarks and...Online Leads 2003 Ad Growth, Nips at Radio's HeelsAll media but spot television rose in spending in 2003, and online media led the growth, with about...E-Commerce Grows 27 PercentOnline retail spending grew by a full quarter in the week ending Feb. 22 relative to the same...Only One in Nine Small Biz Owners Knows about PPCOnly one out of nine small businesses with a web site realize that they can purchase pay-per-click (PPC)...Soccer Moms Become Internet MomsIn a survey by C&R Research for Disney Online, 84 percent of mothers said the Internet would be...OPA Study Segments Online/Offline ReadersAn Online Publishers Association (OPA) study found that different types of readers treat online publications and their offline...Forrester: Google Won't Win Search WarA recent report from Forrester Research says the search war will be divided into three segments and that...China Search Engines Becoming ForceMajor U.S. search engines now face significant competition in the China market from popular, growing and profitable indigenous...Selling Online Media to the SkepticalPerhaps the biggest battle online media executives face is convincing upper management that the Internet is really worth...NetRatings Hires Cassar as Chief AnalystKen Cassar will take over strategic analysis at Nielsen/NetRatings. Cassar was formerly a senior analyst at Jupiter Research...Board Control Needed to Prevent Cost 'Black Holes'A study showed that when people in charge of IT and marketing at a company do not report...Marylanders Propose Jailing SpammersThe recently proposed Maryland Spam Control Act won support from AOL, as it contains many of the measures...Big 4 File Huge Can-Spam Suit Against HundredsFour of the largest Internet companies filed a massive Can-Spam suit against hundreds of alleged spammers today. The...Yahoo Maps To Hype Local CommerceYahoo Maps will now overlay business locations on top of requested maps, if users choose to see where...Free Speech Tested at GoogleOn TV, some networks refuse ads for commercial products if they feel the ads are not up to...Dave Winer Proposes to Merge RSS and AtomDave Winer, the guy who created RSS (Really Simple Syndication), is considered a pain in the ass in...Pop-up Alternatives SuggestedTessa Wegert, who last week pointed out the anti-branding effects that pop-ups can bring, suggests a few alternatives...Search Popularity May Be Due to Purchase MechanismsDave Morgan writes that search has become a mania in the online ad business not so much because...Unilever's Pot Noodles Get Web Ring TreatmentAd agency glueLondon created a collection of web sites that resemble the many cheesy web-ring type sites on...'Big 4' Spam Suit Proves Popular CauseThe uniting of the Internet big foursome, Microsoft, AOL, Earthlink and Yahoo on a series of anti-spam enforcement...Advertisers Waking Up, Say They'll Shift Money to NetA survey of the Association of National Advertisers released yesterday reveals many advertisers will level fund television budgets...FTC Seeks Comment on Do-Not-Spam RegistryThe Federal Trade Commission (FTC) started the long process legally required to institute a do-not-spam list that would...Starbucks to Offer Music Burning ServiceJava purveyor Starbucks will launch a new service offering customers the ability to listen to a selection of...FCC Considers Dissent on Banning Digital RebroadcastThe "broadcast flag" that TV companies have sold to the Federal Communications Commission (FCC) that would prevent digital...ANA Whines about Upfront Process, Forms Support GroupThe Association of National Advertisers held its annual discussion about how terrible the TV upfront buying process was...Wannabees and Would-Be Web Wonders Target GoogleNothing gets people drooling faster than an industry with good multiples on valuation, and the search space is...Spam PoetryNPR's All Things Considered: Spam Poetry There is a strange relationship between spam and poetry. There is, of...Chrysler to Relaunch Web EffortsHaving now to compete with third party Internet sites specializing in matching prospective auto buyers with the right...Broadband Now Dominant in Some MarketsIn some cities, broadband is already edging out dial-up access for the main means of getting on the...Agencies, Vendors Cave to Nielsen Pricing, FTC Drops CaseThe Federal Trade Commission dropped an investigation into Nielsen's pricing practices after the major Nielsen data analysis companies... |