David Cohen brings his considerable expertise to the still-ongoing MSN research showing substantial bricks and mortar sales being driven by online campaigns in consumer packaged goods categories. Most intriguingly, though, he points to the fact that - despite the hundreds...
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In one of the most refreshing examples of advertainment seen in a while, American Express launched a series of five-minute "webisodes," featuring the friendship of Jerry Seinfeld and Superman (voice of Patrick Warburton, aka Puddy on Seinfeld), a pairing first...
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"New Age tech thinker" Kevin Ryan points to upcoming search innovations spilling out from all sorts of companies. The improvements cover all areas of search, as Ryan writes that the current crop of search players leave much to be desired....
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AOL will let members bid on a Porsche it seized as part of a settlement against the man who it alleged sent more than a billion spam messages through the AOL network. The bidding will stop on April 8 and...
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The DVD release of "Love Actually," a film starring Hugh Grant and Kiera Knightly, will be one of the first video ads delivered through MSN Messenger using Flashtalking technology. MSN and Flashtalking have been working together since September and have...
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A congressional panel is scheduled to act this afternoon on a bill that would criminalize some Internet file sharing in the manner that federal drug laws make "dealing" a crime. The eCommerce Times piece implies that the bill outlaws file...
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CNET reports that a "new wave" of ad technologies will soon swamp the industry, but the technologies are new mostly in name only. 180solutions will introduce a new adware application - small wonder it wants to bill itself as a...
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Google's lead seems to be increasing, as it accounted for 41 percent of all search referrals, according to a WebSideStory count. A year previous, it accounted for only 36 percent. Yahoo was slightly down (to 27 percent) and Microsoft saw...
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Admitting to having been caught up in the hype with earlier predictions, IDC Senior Analyst Greg Ireland has revised their DVR adoption figure to 30 percent by 2008. Even with cable companies offering DVR within set top boxes contributing to...
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A recent episode of the WB's "Everwood" will be made available for one week to AOL Broadband subscribers. Both the WB and AOL are under the same parent company, Time-Warner, and the move is an effort to expose the show...
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An Oxygen Media and MediaCom study shows that women like ads with humor. More particularly, they were much more likely to watch funny ads repeatedly and tell others about them. Almost all were less likely to change the channel on...
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Local ad spending online grew by 29 percent, according to a Borrell Associates WebAudit study. The figure, including newspaper, yellow pages and other forms of localized media, surged to $2.6 billion, growing at twice the pace of general online marketing....
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When comparing stats, it's important to recognize the differences in source methodologies. The latest data from WebSideStory's StatMarket, giving Google a 41 percent share of inbound search referrals is very different than the Nielsen//NetRatings reach numbers, or the percentage of...
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A judge ruled that proffering copyright protected works on Internet file sharing systems does not constitute a copyright infringement. Bending over backwards so as to not see the potential damage done to copyright holders, the narrow and legalistic decision noted...
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