Writers like iMedia's Elizabeth Lloyd are often perplexed as to why advertisers don't better take advantage of the marketing opportunities presented by Hispanic oriented media. After all, they conduct eight percent of spending in the U.S. and constitute and often...
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Dogpile and Hotbot both released new versions of their search toolbar applications. Both add new features, such as streaming headlines and searching local hard drives, constituting a re-emergence of the ancient "push" trend of 1996. Back then, many applications were...
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aQuantive, owner of Avenue A and iFrontier re-ignited an older business model that might just be playing with a dangerous fire. Avenue A has always had an ambiguous relationship with clients, who early on were seldom sure whether the company...
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For a long time, elderly have been the fastest growing group online, and the trend continues. Responding to it are many sites now gearing themselves to the interests of the elderly, some providing services that senior citizens can't get offline....
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Jeanne Jennings put together a few tips to help grow email lists. Particularly useful are her writings on the topic of abandonment. She recommends three things a site can do to slicken the process for subscribers. ClickZ reports....
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It's pretty cool when your online ad metrics system can report stuff in real-time. It can be downright fun to what the needles move back and forth, inspiring all sorts of causal theories. But Dave Morgan points out that reacting...
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A Dynamic Logic study confirmed what most Internet users already know, but what most online advertisers keep insisting must not be true: the banner is the most preferred ad format. The study created a hierarchy of formats ranked from least...
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There have been several studies showing the increase in media multi-tasking. Now, there's another out from BIGresearch, claiming 70 percent of media users consume more than one medium at a time. Of those who listen to radio, 53.7 percent are...
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Microsoft has two things on its side in the upcoming search engine battle royale: cash and Internet Explorer. Steve Ballmer, Microsoft CEO, admitted that search was an area that Microsoft overlooked. But Ballmer was extremely confident that with smarts and...
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