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BeFree Name Nixed Under CommissionJunctionCommissionJunction's brand proved the strongest, providing the public face under which ValueClick will consolidate its affiliate marketing brands. BeFree, another recent acquisition, will be consolidated under the name. Core technologies will also be made consistent across the ValueClick properties. ClickZ... continue reading »Hotwire to McCannOnline travel company Hotwire shifted its account to McCann/San Francisco from the New York shop of DeVito Verdi. McCann already handled the media portion of the account, which is expected to grow to more than $50 million in billings this... continue reading »Oldsters More Savvy on Spam, ScamsOnly one in five retirement age people online reported having responded to a spam offer, whereas about one in three people between the ages of 18 and 64 reported the same. That wisdom-borne wariness also carried through to responses to... continue reading »Small Firms Find Targeting VitalContractorMag.com: Ads, Internet, Home Shows Help to Get the Word Out Business-to-business and small business advertisers - comprising the great brunt of ad spending nationally - are discovering that they need targeting to make their media purchases pay off. This story,... continue reading »MarketingVOX RelaunchesToday MarketingVOX launched its new site, including a new design, very large community discussion areas, differentiated content sections, new research and report resources, as well as better advertiser support. The team welcomes user comments.... continue reading »Kanoodle 'Goes Google' with Relevance ScoringSearch listings syndicators find that they best serve their publisher partners and bottom lines by using relevance (as measured by clicks) to influence the position of ads. Google pioneered the concept for search, then contextual advertising, but Kanoodle's move is... continue reading »AOL Takes Down Spammers' Offer PagesTaking a page from the Chinese government's playbook, AOL proved the first U.S. Internet provider to attack spam by taking down the websites of spammers. By denying access to the pages to which spam emails link, spammers have no commercial... continue reading »Senate to Target 'Spyware,' but Unsure of DefinitionMembers of a Senate subcommittee said that they hope to ban spyware once they figure out the touchy issue of precisely defining just what spyware is. Where some would lump any adware applications - programs like music sharing software Kazaa... continue reading » |