Web Radio Soon to Become Viable Ad Medium

Arbitron reports 20 million Americans aged 12 and older listen to radio webcasts at least once per week...

Consumer Brands Creating Own Online Titles

Procter & Gamble is filling its own online editorial niches, creating its own health-related consumer publications to help...

Narrowing Media Buys First Can Corrupt Conversion Optimization

A Fredrick Marckini column points out that the standard methodology marketers use for winnowing down media buys to...

AOL Joins Yahoo to Create 'Radio' Buys of Scale

AOL is throwing in its online broadcasting ad sales lot with Yahoo to create a large enough audience...

Google Threatened with 'Clicker' Extortion

The FBI arrested man for attempting to extort $100,000 from Google, threatening to release to the Internet a...

Yahoo Redesigns Auto Site

Yahoo has revamped the its auto website allowing users to dig deeper into auto details and providing recommendations...

Journalism Body Deems Online Rare Growth Sector

The Project for Excellence in Journalism just released a massive study (500 pages) that concludes that the state...