Arbitron reports 20 million Americans aged 12 and older listen to radio webcasts at least once per week and 39 million do so once per month. These are numbers that begin to get advertisers attention. This, combined with the Clear...
continue reading »
Procter & Gamble is filling its own online editorial niches, creating its own health-related consumer publications to help promote its lines of over-the-counter remedies and related products. After garnering four million subscribers for its HomeMadeSimple magazine over the past three...
continue reading »
A Fredrick Marckini column points out that the standard methodology marketers use for winnowing down media buys to the most efficient mix can prove completely backward, if the advertiser's site isn't first optimized for conversion. He points out that the...
continue reading »
AOL is throwing in its online broadcasting ad sales lot with Yahoo to create a large enough audience to attract traditional radio buyers. In a sales agreement with Ronning Lipset Radio, the two huge portals will combine their streaming audio...
continue reading »
The FBI arrested man for attempting to extort $100,000 from Google, threatening to release to the Internet a program that would click on paid links, costing Google millions. Thirty-two year old Michael Anthony Bradley faces fraud and extortion charges in...
continue reading »
Yahoo has revamped the its auto website allowing users to dig deeper into auto details and providing recommendations for vehicle comparison thus creating more targeted ad inventory. MediaPost reports....
continue reading »
The Project for Excellence in Journalism just released a massive study (500 pages) that concludes that the state of journalism is woeful, in terms of product, ethics and business health. One silver lining to the story, however, is the Internet....
continue reading »
