Earlier today, Amazon.com sent an email to its affiliates to let them know what's coming next quarter. The incentive terms won't be much different, but the general intention is to sweeten the deal so that there's basically no reason to...
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Say what you will about TV ratings but there's only one ratings service, and they are the gospel, like it or not. That's not the case with measurement of the Internet, as illustrated by the wide ranging estimates of Internet...
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Bryan Eisenberg put together seven logical tips for figuring out how to adapt a site to better convert looky-lous to real buyers. They include having the development team go through the transaction process themselves - both at its own site...
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A new study from JupiterResearch predicts email marketing revenue will triple from $2.1 billion last year to $6.1 billion in 2008. Retention programs will make up most of the growth, while acquisition efforts are expected to rise from $720 million...
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South Korea fined 68 spammers a combined $157,000 for failing to stop sending unwanted commercial email. South Korean law allows for fines of up to about $10,000 for violations as small as failing to put an advertisement marker in...
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Microsofts latest browser version will install with the default settings to block all pop-up advertising. The company had earlier changed the default settings in beta versions to make it a feature that users could turn on by tinkering with the...
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Kevin Lee takes readers through a tour of the new paid search inclusion policies of the various major search engines, helping identify what factors to use when determining whether or not a site will need to pay to be included...
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Forrester, noting that sites have an average conversion rate of only three percent, published a report indicating major content improvements are needed to boost sales. Usability issues, like the use of clearer typography and layout, continue to impede sales. Very...
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AOL has reason to cheer Google's success. It owns a right to purchase a couple million shares of the company, even before it goes public, as it has been expected to do sometime later this year. A Securities and Exchange...
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New search result visualization technologies will soon allow people to see graphics of their results jostling one another to be closer to the original search query in the middle of the results screen. Relevancy can be reduced to distance, or...
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