Nielsen is having a bit of a tiff lately with ad agencies over its provision of television ratings. While the majority of ad execs want commercials rated, not the shows they air within, Nielsen claims they have already offered those...
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China can get as good as it gives, according to the Internet Society of China. The government agency said that China received 46 billion spam messages last year, constituting about a third of Chinese email. Recent efforts to blacklist suspect...
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China has shut down two popular blog publishing sites. The servers had hosted thousands of Chinese diaries, some of which commented on news events. The action started early this week when one of the sites published a message indicating "content...
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Patagonia is experimenting with the use of chatrooms as a means to push sales. In a cross between the pushy salesperson role and a manufactured word of mouth buzz, the company is attempting to strike a balance between being invasive...
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A Pew study shows what we all already knew: the Can Spam Act didn't make any difference in the amount of spam we're all receiving. Three quarters of respondents said they saw no change in the pattern of spam they...
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Some say Eyewonder is late to the game with its recent introduction of six new video ad formats. This introduction follows related video offerings from MSN, Unicast, Macromedia and Viewpoint. But Eyewonder CEO John Vincent says these new ad units...
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New Media Zero asked major email marketers if they'd be willing to pay a fee to make sure that their messages got to the right email boxes without getting sidetracked by spam filters. The brunt said that would be a...
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The recent breakdown in talks between the European Union and Microsoft regarding antitrust allegations was caused by "future" issues, according to the head of Microsoft's legal department. In particular, Dow Jones reports that the E.U. had tried to prevent Microsoft...
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iMedia's interview with Howard Dean campaign helper David Weinberger provides a review of what worked with the explosive growth of the Dean campaign's grassroots effort. The main message: by giving up control over the movement, the campaign sacrificed predictability for...
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Marc Cenedella uses blogs as a customer service tool for his three web-based job search services for $100,000+ executives. No, he's not a headhunter. And the site is not really a job board, either. If you said a job spider...
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