In a little-followed technology trend that hopefully won't be over exploited in online marketing - but inevitably will - big software and hardware firms are beginning to make their new systems "presence" aware. The technology allows the systems to detect...
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Sean D'Souza writes in Psychotactics that the best option for businesses - including online ones - is to take the path less traveled, providing communications that necessarily stand out. He demonstrates how Richard Branson, Harley Davidson and others have differentiated...
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About one in twelve subscribers ditched AOL in 2003, according to the company's most recent Securities and Exchange Commission filing. The company also indicated that the remaining 24.3 million subscribers will reap a lower revenue per person due to continued...
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iMedia's Rebecca Weeks wrote a redux of the eTail Palm Springs conference, giving some of the more interesting bits and case studies from the various presentations. A key common denominator was the idea that etailers are discovering customers aren't very...
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Unilever, the company for famously setting the target of $1 billion in online spending back in 1997 (but apparently forgot to tell its brand managers) just handed over its email operations over to DoubleClick, the sell-side technology company. Agencies and...
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Some sites are replicating online that annoying feature of bricks and mortar stores: the pushy sales clerk. Instead of the perfume counter hostess spraying you with eau de toilette, java daughter windows are popping up in front of site visitors...
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InterActiveCorp (IAC), Barry Diller's online holding company, purchased TripAdvisor, the Internet's seventh-most visited travel site. IAC adds the travel site to its portfolio that already includes Expedia and Hotels.com, among other non-travel related ecommerce firms. IAC did not reveal the...
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Last week, EBay merchants were "attacked" with a phishing email scheme in which they were tricked into providing scammers merchant logins and passwords. This information was then used to steal a list of customer names, email addresses, home addresses and...
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Today, Google officially launched Google Local, a search feature designed to make local searches easier. Users can type in a search term followed by a city name or go to local.google.com and perform the search there. Last week, Yahoo launched...
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Dynamic Logic shoveled some dirt back out of the grave of pop-ups, publishing a study that shows that users are generally open to having some "over content" ads, so long as they aren't too frequent or too obnoxious. The study...
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Not to be left behind Google, Yahoo announced its new News Search product. The new version of Yahoo News will pull from 7,500 sources around the web but also incorporate the current Yahoo News articles. Search Engine Journal reports....
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British IT tabloid The Register reports again that AOL may be on the block. It cites a New York Post Online piece as indicating Goldman Sachs has been retained to come up with options for the hapless parent Time Warner....
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