Following the long tradition of new media adoption in political circles, the secondary candidates are taking advantage of online media first. It happened with Dr. Howard Dean in the Democratic primary recently. Less prominently, a dark horse Texas congressional candidate,...
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24/7, server of about a third of all Internet ads, introduced ACT, a new behavioral targeting system that links the company's analytics program (Insight XE) to its ad serving engine (Open AdStream). The linkage allows for publishers to segment their...
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The last week of February saw increased growth of about 17 percent over the same week last year, according to comScore. The same period saw only 8.6 percent retail growth across channels, according to ShopperTrak. Online travel saw the greatest...
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The two major buy-side trade groups made a plaintive plea to television media sellers to adopt the Ad-ID system that would allow for some online-media-like accountability for TV advertising. Several major advertisers, like Procter & Gamble, have agreed to use...
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In the continuing effort to insure the sanctity of email, the Institute for Spam and Internet Public Policy launched an email sender database. The database is a list of domains and IP addresses that have, in a sense, been "white...
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Please let it be true. Affiliate spammers who re-use merchant product data to create doorway pages are complaining that their gravy train is being tuned off. Apparently, Yahoo has stared penalizing or banning domains with duplicate content or affiliate links....
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The new Norton Personal Firewall blocks not only pop-ups, but also paid listings on major search engines. In fact, the program defaults this feature as "on," right from the get-go, preventing users from seeing popular pay-per-click (PPC) ad systems like...
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WD40, celebrating its 50th year, created an online fan club. Members point out that WD40 has thousands of uses, from keeping pigeons off the terrace (they hate the smell) to keeping toilet bowls clean. Fan club boardmembers include Kevin Meany,...
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