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March 15th, 2004
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FTC Chair Still Negative, but Open on Do-Not-Spam RegistryTimothy Muris, the Federal Trade Commission chairman who didn't endear himself to email users last year when he...GOP Discovers Pop-ups, Conducts TestThe Republican Party is testing out two pop-up ad creative messages for the presidential race, prompting Democrat opposition...Hollywood Innovates Online (No Kidding)Hollywood is trying something innovative online, with Warner Bros. releasing the first eight minutes of its upcoming "Taking...Microsoft Cheered, Jeered on 'Postage' EffortsMicrosoft's plans to put payments behind an identity-verification system for email has given both hope and alarm to...Specially-Tailored Utah Spyware Law Not Very Well TailoredAlmost all of the biggest Internet companies signed a letter together to lobby Utah not to sign into...One in Five Permission Emails Blocked by ISPAbout one in five emails sent to subscribers of newsletters or other permission lists gets caught as a...Many Online Transactions 'Double Counted,' Need to be ParsedEric Picard started a series on a now-classic conundrum within online marketing: How do you credit a sale...Addressable Advertising Spreads to Top Ten MarketsAddressable advertising, a method by which specific commercials are delivered to a specific demo through cable, is now...Affiliate Marketer Turns to Web ServicesThis review of the state of affiliate marketing contains a couple interesting bits. First, the boast by Vaughan... |
