An enterprising outfit in China, recognizing the country lacked the financial and delivery infrastructure to launch an Amazon.com-like e-commerce company, took a step back and figured out a way to make a go of it by handling the finance and...
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Timothy Muris, the Federal Trade Commission chairman who didn't endear himself to email users last year when he pooh-poohed the idea of a do-not-spam registry, said that he remains open-minded to the concept. Between then and now, Congress passed a...
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The Republican Party is testing out two pop-up ad creative messages for the presidential race, prompting Democrat opposition to despair that the move shows that "the party has more money than good ideas." Said a press secretary for the Democratic...
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Hollywood is trying something innovative online, with Warner Bros. releasing the first eight minutes of its upcoming "Taking Lives" onto the Internet. The teasing effect harkens back - in more than one way - to the 1920s, when magazines would...
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Microsoft's plans to put payments behind an identity-verification system for email has given both hope and alarm to an industry at once desperate for help against spam and highly suspicious of the motives of the Redmond behemoth. The conspiracy theorists...
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Almost all of the biggest Internet companies signed a letter together to lobby Utah not to sign into law an anti-spyware provision. While the intent behind the law may have been good, the legal writers appear to have been supremely...
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About one in five emails sent to subscribers of newsletters or other permission lists gets caught as a false positive in an ISP spam filter, according to a new study by Return Path. NetZero seems to be the worst of...
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Eric Picard started a series on a now-classic conundrum within online marketing: How do you credit a sale when more than one of your online media elements was exposed to the same buyer? Many companies are looking at high initial...
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Addressable advertising, a method by which specific commercials are delivered to a specific demo through cable, is now available in the top ten U.S. cable television markets. Visible World, which launched in 2002 in Los Angeles, has been tested by...
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This review of the state of affiliate marketing contains a couple interesting bits. First, the boast by Vaughan Smith at eBay that its affiliate program is "driving a lot more economic activity through our program than Amazon," is humorous due...
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