Chrysler to Relaunch Web Efforts

Having now to compete with third party Internet sites specializing in matching prospective auto buyers with the right car at the right price, Chrysler is embarking on a new web effort to link its branding sites to its dealership sites,... continue reading »

Broadband Now Dominant in Some Markets

In some cities, broadband is already edging out dial-up access for the main means of getting on the Internet. San Diego and Boston already have at least half of their net users on broadband, with New York City soon to... continue reading »

Agencies, Vendors Cave to Nielsen Pricing, FTC Drops Case

The Federal Trade Commission dropped an investigation into Nielsen's pricing practices after the major Nielsen data analysis companies finally agreed to contracts. The investigation started when the American Association of Advertising Agencies complained that members were being forced to pay... continue reading »

Three Rich Media Up-and-Comers Listed

Former Enliven executive Rob Graham lists three up-and-coming rich media companies that make for compelling interactive experiences. On Graham's radar are POPstick, Viewpoint and Skyworks. ClickZ reports.... continue reading »

Nielsen-Tivo Deal Makes Lack of Ad Data Puzzling

Jim Meskauskas points out that now that Nielsen will be able to provide data from Tivo in its figures - showing how many times a show is viewed outside of its broadcast time - agencies are left wondering why it... continue reading »

Legal Group Hosts Anti-Spam Seminar

Marketers having trouble keeping up with the latest developments in anti-spam legislation are hardly alone. Few lawyers understand this fast-developing new field any better. The Practicing Law Institute decided to do something about it, sponsoring a seminar on the topic... continue reading »

Unicast: We're Not Annoying, Really

Unicast, purveyor of video commercials on the web, conducted a study that found only about a third of viewers thought the ads were annoying. Dynamic Logic conducted the study for Unicast, using two megabyte video files that play when a... continue reading »

Big Brands Avoiding Email Marketing for Now

AT&T and other advertisers have their email marketing campaigns on hiatus, waiting for predictable regulation to follow the Can-Spam Act's initial confusion. Viral marketing is suffering the same fate, as it relies heavily on the spread of emails. An Office... continue reading »

Russian 'Invents' Terrible Space Ad Idea

Interfax reports that a Russian entrepreneur "invented" the concept of space advertising, creating huge and obtrusive ads out in space. Aside from that fact that the idea is a very old one, an earlier version of it attracted the attention... continue reading »